
On branding, reinvention, and showing up as who you are
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 4 years ago | Last Issue | 16 days ago |
| Active | |||||

I’m writing this now sitting on the deck of my friend Jess’s backyard in London. I have to be in London for a couple of days, and she’s kindly offered to host me.
me, journaling on Jess’s deck (I often start my substack posts in my journa...
I’ve always been a deadline fighter.
Since secondary school, I’d always procrastinate all day, watch all the Gossip girl and Vampire diaries episodes I could find, spend hours messaging my friends on MSN and turn on the fire power around...
Since leaving my corporate job I’ve been making a conscious effort to do more creative stuff just because.
So when I saw Leah—my incredibly talented, corporate-dropout-turned-artist friend—started her art club in Paris, I immediately sign...
September last year, I was super frustrated I couldn’t start my new job because of some silly visa issue. Little did I know, a year later I would’ve walked away from this job I was so eager to start.
I picked up my journal this morning and...
I spent 3 hours yesterday reworking my LinkedIn headline and bio.
Am I a personal brand strategist? Am I a coach? Am I a storyteller? Is it cringe? I keep rewriting, and tinkering, and asking Claude. Wdyt??
I flip flopped so much that Cl...
Subscribers, engagement, traffic and sponsorship for Brand New: rebranding in progress.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
ex-brand director turned magical storyteller \ud83e\udd84 Spent 12 years telling brand stories for billion dollar tech companies. Finally found the courage to tell mine. Sharing my messy, magical stories after corporate. Hong Konger in Paris.
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