Reletter
Artwork for Brand New: rebranding in progress

Brand New: rebranding in progress

Joei Chan

On branding, reinvention, and showing up as who you're becoming.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues27Founded3 years agoLast Issue4 months ago
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Artwork for Brand New: rebranding in progress

Latest Issues

I give myself permission to slow down

Hiiii,

I haven’t posted here for over three months. And yes, I felt guilty about that.

Since my last post, my life hasn’t slowed down. It intensified.

I went through a stressful visa situation that delayed my new job and cut off my unemp...

4 months ago
6
1

You can't change your work without changing yourself

It always surprises me how, when I talk to my coach about work, the conversation drifts into my personal life.

I start with career questions, and somehow we end up talking about family dynamics, my fear of dancing, or reconnecting with my...

8 months ago
3

Reward the effort, not the outcome

In my old job, everything was measured by outcomes. Growth, impact, results.

It didn’t matter how many late nights we pulled or how much heart went into the work. If it didn’t move the needle, it didn’t count.

That made sense for the kin...

8 months ago
5
3

Why posting feels so hard (and what it’s really about)

4 months ago today, I had my first call with my mentor, Emi Wong. She is the number one YouTuber in Hong Kong, with 7 million subscribers. I had followed her meteoric rise for years, and just as I lost my job as a brand director, she announ...

8 months ago
4
2

Why you can't find your purpose

I used to think my purpose would announce itself in a big way.
A job title, a stage, a grand “aha.”

Instead, it revealed itself slowly, in unexpected ways. Through small sparks I never could have planned.

This year has felt like follow...

9 months ago
5
3

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  • Joei Chan

    Exploring how we rebrand work, companies, and ourselves.

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