The Mental Load Memo
Erin Keeinvisible labor, visible systems. scripts, AI hacks, and the working mom reality from the only creator who actually still has a 9-5.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 2 months ago | Last Issue | 5 days ago |
| Active | |||||
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keetowellness.substack.comLatest Issues
what i'm actually buying on prime day (the working mom edition)
it’s 9:15, both kids are finally down, and i’m on the couch with my phone two inches from my face scrolling a screen that is just the word SALE over and over in different colors. lightning deal. today only. 43% off. ends in 2 hours. and i c...
the 90-second brain dump that got the week out of my head
it’s 8:40 at night, i’m standing in my kitchen holding a dish towel i forgot i picked up, staring at nothing, because my brain just handed me the full list at once. the dentist thing. the field trip cash that’s due. we’re almost out of diap...
you cannot reset your way out of a 73/27 split
i used to do the sunday reset every weekend, meal plan and candle and color-coded planner and 5am wake-ups and the magnesium and the viral coffee, and every single monday i’d wake up at 6:23am with the same 14 questions already running thro...
i was told to "just ask for help." here's why it made it worse.
for years the advice was always the same. just ask for help. delegate. let him do more.
so i tried it. and somehow i ended up more tired. it took me a while to understand why.
here’s the part that advice skips. asking for help only hands...
3 things claude caught this week
i tried something on friday afternoon that i think i’m going to do every friday forever.
i opened claude on my phone in the daycare pickup line and said: “based on my calendar next week, what’s the one thing i’m probably forgetting? includ...
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Authors
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working mom of 2 with an actual 9-5 in austin, tx. i write about mental load, invisible labor, and the AI systems that give me my brain back. not here to tell you to quit your job, here to make the one you have survivable.
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