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The Mile Marker

Mark Arnold

The Mile Marker helps you go the distance when it comes to growing your organization.

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Issues42Last Issue2 months agoActive

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Latest Issues

It's the Little Things That Get You...

Greg Cook, CEO at University of Toledo FCU, had a great post recently about why consumers leave organizations. Here’s what he said about the folks who leave:

  • 1% die
  • 3% move away
  • 5% leave due to other relationships
  • 9% leave...
2 months ago
12
2

Messaging That Makes Life Easier

At the end of the day, your marketing has one job: ease your consumers' burdens.

Sound simple? It is. But you'd be surprised how many organizations miss it.

Here are real questions you need to ask yourself:

  • What does uncertainty look...
5 months ago
4
2

Invest in the Things No One Can Copy

Loans. Investments. Cash. Branches. Land. Equipment.

All those are considered assets on your balance sheet. But they are not your greatest assets.

Two of the most important assets you have at your financial organization are not on your ba...

6 months ago
10

Tackling the Consensus vs. Alignment Problem

Great minds think alike. It’s a common expression you’ve probably heard a million times. But what if it’s wrong?

The On The Mark Strategies facilitation team and I have been in many rooms where it seems like everyone thinks the same thing....

7 months ago
14
7

15 Lessons From 15 Years Leading On The Mark Strategies

The end of February 2026 “marks” (pun intended) a significant milestone for On The Mark Strategies. We’ve been in business for 15 years. Why is that number so important? Because:

  • 20% of small businesses fail in their first year
  • 30%...
8 months ago
102
45

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