Reletter
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The Nest Egg

Caroline and Tony, And in the end
Hundreds of paid subscribers

The Nest Egg is a fun and informal publication for people working in the non-profit / charity space. We share tools, tactics and stories to get your fundraising flowing.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues124Founded3 years agoLast Issue6 days ago
Active

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larkowlnestegg.substack.com
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Latest Issues

Small charity ROIs 2026

Comparing apples with apples

Today’s (bonus) article…

6 days ago
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2
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Trust fundraising success rates 2026


This week…

…Rivals is back on Disney Plus and Caroline (aka Muffy) is feeling nostalgic for Clothkits, Crunchy Nut Cornflakes, massive Pat Butcher earrings, actual Pat Butcher and her old Brownie uniform.

Oh and Bananarama of...

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The year of the DAF - month 3

In which a breakthrough is made!

This week…

15 days ago
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Paid

ROI 2026 predictions revisited

Was Caroline even right?

This week…

22 days ago
30
Paid

Fundraising ROIs 2026

Welcome to the Nest Egg!

Today we’re excited to share Fundraising ROIs 2026.

This is the fifth time we have gathered and analysed data on return on investment in UK fundraising.

Click the button below to grab your copy.

Download F...

a month ago
27
1

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#206

Authors

The writers behind this newsletter.

  • Caroline and Tony

    We are consultants supporting non profits with income generation. Outside of work, we enjoy an outdoorsy life in Devon, UK with our teenage kids and our scrappy little Spaniel pup.

  • And in the end

    I mostly write about the past, present and future of charities, but I also write about other things if they’re on my mind.

  • Frequently Asked Questions

    How can I access the email archive for The Nest Egg ?

    You can find recent issues that have been published by The Nest Egg on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Nest Egg have?

    To see how many people subscribe to The Nest Egg , simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Nest Egg ?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Nest Egg as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Nest Egg ?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Nest Egg using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Nest Egg ?

    Scroll up to where it says Related Newsletters to see other publications like The Nest Egg . You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Nest Egg ?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.