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The NewWorld Report®

Andre Banks, Sam Freel

Cultural intelligence for people who play to win. Sharp, unfiltered takes on how power moves through culture — and what it means for your next move.

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Substack
PricingOnly free issuesPublishesWeekly
Issues34Founded2 years agoLast Issue2 months ago
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Latest Issues

You Are What You Watch: The Algorithm-First Map of Young, Working-Class Identity

Last spring, I wrote that media consumption was becoming a better predictor of political behavior than race, gender, or sexuality. Even more importantly, it was a far more effective and efficient starting point for progressive communication...

2 months ago
20

Can Progressive Comms Conquer the Feed?

Content from the 2 dozen creators who joined our Creator Command Center focused on sustaining the narrative about ICE’s worst abuses. In weeks, they reached more than 12 million people who usually tune in for DIY tips, beauty tutorials, and...

3 months ago
21
3

One (Narrative) Battle After Another

Viral videos like the one above have reached millions, helping to sharply move public opinion against ICE. But do we have what we need to sustain and expand broad public support through the November election, much less into the future? (Sou...

5 months ago
14

Don't Think of a Unicorn

Prompted with the main themes of this piece, Nano Banana Pro generated this somewhat accurate parody of the unglamorous life of a senior campaign comms staffer in 2025.

I’ve been watching the same job description pop up in discussions and...

7 months ago
16
4

NewWorld Media: 2026 Preview

Preview of the NewWorld Media website launching this fall with our first slate of original short-form series and podcasts.

Dear Friend,

We’ve been heads-down building NewWorld Media, a first-of-its-kind content studio building the sho...

8 months ago
5

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Authors

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  • Andre Banks

    Developing shows, creators, and campaigns for a rising class of younger, pissed off, deeply online Americans who want more—more joy, more power, and more truth about what’s broken and how to fix it.

  • Sam Freel

    Senior Research Director at NewWorld

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