How Broadway grows. Marketing, media, and the business behind the audience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 4 months ago | Last Issue | 14 days ago |
| Active | |||||
Read this Newsletter
thenextaudience.substack.comLatest Issues
Is this an inflection point?
Is this an inflection point?
Over the last couple weeks, 2 post-pandemic mainstays–&Juliet and Six–announced their Broadway closings, both on January 3. Moulin Rouge closed August 30. By all accounts, these shows were unequivocal successes...
Our Guests Own This Place
In a ballroom in Anaheim a few weeks ago, Disney Legend Imagineer Kim Irvine explained her job like this:
Our guests own this place. This is their park, we just take care of it for them.
Fundamentally, over my D23 weekend, what I learned...
Way Down, The Numbers Are Way Up
Is the next audience in the movie theater?
Last week, a friend and I sat in a dark, chilly movie theater for 3 hours, enjoying some stale popcorn alongside the unbelievably good pro shot of Hadestown. (If you haven’t seen it, I highly reco...
Who Gets to Be in the Conversation?
In defense of the ‘outsiders.’ No, not those ones.
Amidst the fallout and turmoil of the Cats: the Jellicle Ball closing conversation, there have been boundless tiktoks, a statement from thee Andrew Lloyd Webber, think pieces (hi hello Sub...
Every Brilliant Thing Rush starts at WHAT time?
Happy Saturday, friends. Mercury has retrograded far too hard this week, so here’s a tool to make your life a little easier. Behold: broadwaycheapseats.com
What it is: A data driven website that tells you what time to arrive in line fo...
Key Facts
Related Newsletters
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Next Audience: Where Broadway Goes Next.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Founder and CEO of And That's Media Group, parent of And That's Strategy and And That's Showbiz. Former theater creative turned Broadway marketer. I write about the audience the industry keeps missing.
Frequently Asked Questions
How can I access the email archive for this newsletter?
You can find recent issues that have been published by this newsletter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does this newsletter have?
To see how many people subscribe to this newsletter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in this newsletter?
Newsletter advertising can be extremely effective when it's done right. Before you pitch this newsletter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like this newsletter?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact this newsletter using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to this newsletter?
Scroll up to where it says Related Newsletters to see other publications like this newsletter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact this newsletter?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.