The Next Audience
Katharine QuinnHow Broadway grows. The business behind the audience.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 13 days ago | Last Issue | 7 days ago |
| Active | |||||
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thenextaudience.substack.comLatest Issues
Tonight, We Sell-ebrate Broadway
I love the Tonys so damn much. I don’t remember a June where I didn’t watch them–as though that Sunday were a high holy day. They’re our Christmas Eve service. They’re our Super Bowl. Growing up, they were the day I’d judge my taste against...
Win Old Audiences Back, or Invite New Audiences In?
“Is that throwing good money after bad?”
Over the past couple of years working in marketing on Broadway, I’ve heard themes and variations of this question. Do you go after an audience that has left? Attempt to capture new audiences? Or do...
The Buyer Got Smarter Than the Box Office
Earlybird pricing. Direct mail offers that aren’t converting the way you want. Why are buyers waiting to purchase their Broadway tickets? The advance window fell from 47 days to 33 (Part 3), and it’s genuinely thrown people. Forecasting is...
The World Cup Won't Save Broadway
In mere weeks, the World Cup lands in New York and with it, presumably, will come a surge of visitors and tourists. Regrettably, most of them are unlikely to hit a Broadway show. And most people in this business already know that. The crowd...
Bess Wohl: Liberation, Motherhood, & the Pulitzer
Bess Wohl has a Pulitzer Prize, a Tony nomination, and a Broadway play asking the question she spent her whole life afraid to answer.
In this episode of Game Changers, playwright Bess Wohl sits down with Katharine Quinn for a conversation...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Next Audience.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder and CEO of And That's Media Group, parent of And That's Strategy and And That's Showbiz. Former theater creative turned Broadway marketer. I write about the audience the industry keeps missing.
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