The Next Audience: Where Broadway Goes Next
Katharine QuinnHow Broadway grows. Marketing, media, and the business behind the audience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 3 months ago | Last Issue | 13 days ago |
| Active | |||||
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thenextaudience.substack.comLatest Issues
Way Down, The Numbers Are Way Up
Last week, a friend and I sat in a dark, chilly movie theater for 3 hours, enjoying some stale popcorn alongside the unbelievably good pro shot of Hadestown. (If you haven’t seen it, I highly recommend changing that.) She had never seen the...
Who Gets to Be in the Conversation?
In defense of the ‘outsiders.’ No, not those ones.
Amidst the fallout and turmoil of the Cats: the Jellicle Ball closing conversation, there have been boundless tiktoks, a statement from thee Andrew Lloyd Webber, think pieces (hi hello Sub...
Every Brilliant Thing Rush starts at WHAT time?
Happy Saturday, friends. Mercury has retrograded far too hard this week, so here’s a tool to make your life a little easier. Behold: broadwaycheapseats.com
What it is: A data driven website that tells you what time to arrive in line fo...
The Jellicle Fall
A love letter to CATS: The Jellicle Ball and an inquiry into what the hell is going on
Tonight, my favorite production of the 2025-2026 season announced its closing just a month after winning 3 Tony Awards (Direction, Choreography, Costume...
Are We Growing Broadway, or Just Harvesting It?
Where are all the new musicals?
As I touched on in my last piece, and as Michael Paulson of the New York Times recently wrote + published, 2025-2026 was objectively a rough season for new musicals. Fourteen opened two seasons ago, fifteen...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder and CEO of And That's Media Group, parent of And That's Strategy and And That's Showbiz. Former theater creative turned Broadway marketer. I write about the audience the industry keeps missing.
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