The Next Audience: Where Broadway Goes Next
Katharine QuinnHow Broadway grows. Marketing, media, and the business behind the audience.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | a month ago | Last Issue | 14 days ago |
| Active | |||||
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thenextaudience.substack.comLatest Issues
Why is Broadway so expensive? (Part One: The Consumer)
Last week, I teased that the next part of this exploration of the Broadway economy would be about the original musicals that have made it in spite of our current precariousness. But your hundreds of comments on my last post (on Instagram in...
A Brilliant, Starry Tonys Telecast, Against a Box Office That’s 17% Down
I love the Tonys, and this year the telecast was a great night of television. P!nk hosted, and I thought she was truly wonderful. The opening number was my favorite in years. It was written by Benj Pasek, Justin Paul and Mark Sonnenblick (K...
Tonight, We Sell-ebrate Broadway
Why the most obvious campaign for Broadway hasn't happened--yet
I love the Tonys so damn much. I don’t remember a June where I didn’t watch them–as though that Sunday were a high holy day. They’re our Christmas Eve service. They’re our Sup...
Win Old Audiences Back, or Invite New Audiences In?
Why we have to think more urgently about the long game
“Is that throwing good money after bad?”
The Buyer Got Smarter Than the Box Office
Your Customer Learned to Read the Pricing.
Earlybird pricing. Direct mail offers that aren’t converting the way you want. Why are buyers waiting to purchase their Broadway tickets? The advance window fell from 47 days to 33 (Part 3), and i...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder and CEO of And That's Media Group, parent of And That's Strategy and And That's Showbiz. Former theater creative turned Broadway marketer. I write about the audience the industry keeps missing.
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