The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 84 | Founded | 5 months ago | Last Issue | 6 days ago |
| Active | |||||
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thenextpour.substack.comLatest Issues
The Daily Brief 6.4.26
Today’s brief captures a market splitting in multiple directions at once: RTDs keep getting stronger and more portable, hemp THC still has a narrow political window before a possible federal crackdown, no/low may benefit as more drinking sh...
The Daily Brief 6.2.26
Today’s brief shows beverage growth coming from smarter format choices: RTDs are borrowing clean-label cues from better-for-you drinks, THC keeps moving closer to alcohol-like rituals and “spirit-replacer” behavior, no/low is getting more s...
The Daily Brief 6.1.26
Today’s brief shows a beverage market getting more segmented and more strategic at the same time: RTDs keep taking share from legacy spirits, hemp may have a narrow legislative opening instead of a straight cliff, no/low beer looks stronger...
The Daily Brief 5.28.26
Today’s brief shows how innovation is increasingly organizing around new social rituals: RTDs are adapting to earlier, lighter nights out, THC drinks are borrowing more from alcohol occasion cues, no/low keeps becoming more mainstream in ev...
The Daily Brief 5.27.26
We’re back after a long holiday weekend. Today’s brief shows how beverage demand is fragmenting in real time: RTDs are moving beyond bubbles, THC operators are being pushed to prepare for a compliance-first future, no/low is growing but not...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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