The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 6 months ago | Last Issue | 9 days ago |
| Active | |||||
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thenextpour.substack.comLatest Issues
The Daily Brief 6.18.26
Today’s brief looks at how beverage growth is shifting from broad category momentum to more specific behavior cues: RTDs are stretching into higher-proof, ready-to-serve cocktail formats; hemp drinks are fighting to stay viable in restauran...
The Daily Brief 6.17.26
Today’s brief looks at how beverage growth is getting shaped by clearer guardrails and more specific rituals: prepared cocktails are showing signs of renewed momentum, cannabis branding is still raising youth-appeal concerns even when packa...
The Daily Brief 6.16.26
Today’s brief looks at how beverage growth is becoming more occasion-specific and less novelty-driven: RTDs are gaining through familiar, simple serves rather than experimental flavors; hemp beverages are moving from niche test to mainstrea...
The Daily Brief 6.15.26
Today’s brief looks at how beverage growth keeps following more specific consumer tensions: RTDs are leaning into still, lower-sugar summer serves, hemp beverages are getting pulled into stricter age-gated rules, no/low may have more upside...
The Daily Brief 6.11.26
Today’s brief shows a beverage market moving from novelty to habit: RTDs keep finding consumers through convenience, premium canned cocktails, and lower-effort drinking occasions, while the rest of the brief still tracks tightening THC regu...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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