The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 136 | Founded | 9 months ago | Last Issue | 11 days ago |
| Active | |||||
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thenextpour.substack.comLatest Issues
The Daily Brief 9.10.26
In today’s brief: wine-and-cola is testing whether a culturally established serve can become a U.S. RTD occasion, new research sharpens what CBD can (and can’t) credibly promise athletes, Asahi says alcohol-free beer now needs better mercha...
The Daily Brief 9.9.26
In today’s brief: canned cocktails have become Gen Z’s leading alcohol format, hemp THC companies are already changing business plans ahead of December’s federal deadline, sports nutrition is colliding with NA beer, and mushroom coffee is b...
The Daily Brief 9.8.26
In today’s brief: legacy brands are discovering that a famous name doesn’t guarantee RTD success, convenience stores are joining alcohol retailers in fighting to keep THC beverages legal, a second attempt at mid-strength spirits is built ar...
The Daily Brief 9.3.26
In today’s brief: Sazerac and Liquid Death’s founder are trying to make canned sparkling wine an everyday RTD, the federal hemp THC ban has officially been delayed, mocktails are becoming a meaningful part of pub sales, and functional bever...
The Daily Brief 9.2.26
In today’s brief: Brown-Forman’s results show just how differently RTDs are performing from traditional spirits, a new 1 mg THC drink is borrowing directly from light beer, the NA category is confronting confusing “zero” claims, and Peet’s...
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| Subscribers | Engagement | 62 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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