The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | thenextpour.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Daily Brief 2.25.26
In this brief we have new data to understand how THC beverages are (or aren’t) impacting the beer world, how a California functional brand is looking to go mainstream with a major retailer and some sobering times for the NA beer category. Y...
The Daily Brief 2.24.26
In this brief we cover a interesting collab with a popular casual chain and a Grammy winning artist, the continued battle of the regulations linked to THC beverages and how no/low is rubbing elbows with alcohol industry decision makers. You...
The Daily Brief 2.23.26
In this brief we cover a new RTD product launch, new research that highlights the factors driving purchase decisions for RTD/THC beverages and the crowning of a new king in the no/low beer world. Your phrase of the day is “party formats.”
The Daily Brief 2.19.26
In this brief we cover how hemp beverages stole the show at WSWA, how brands are looking at non-alcohol options in a growing spirits segment and how GLP-1 behaviors are changing how brands are approaching the functional beverage space. Your...
Authors
The writers behind this newsletter.
Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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