The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 118 | Founded | 7 months ago | Last Issue | 5 days ago |
| Active | |||||
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thenextpour.substack.comLatest Issues
The Daily Brief 8.6.26
Today’s brief looks at how beverage growth is being shaped by pressure-tested formats: global spirits companies are leaning harder into RTDs as core alcohol slows, THC beverage brands are building parallel routes to market, moderation is be...
The Daily Brief 8.5.26
Today’s brief looks at how beverage growth is being shaped by familiar formats getting recoded: sparkling wine brands are entering RTD spritz territory, THC drinks are splitting into microdose and THC-free occasions, non alcoholic beverages...
The Daily Brief 8.4.2026
Today’s brief looks at how beverage growth is being shaped by category stretch: RTDs are chasing hard tea through familiar juice brands, hemp drinks earned a short regulatory extension but not certainty, no/low beer is expanding how consume...
The Daily Brief 7.29.26
Today’s brief looks at how beverage growth is being shaped by usefulness in the moment: RTDs are moving into premium cocktail gaps where service is hard to execute, THC drinks are creating new enforcement and child-safety concerns at retail...
The Daily Brief 7.28.26
Today’s brief looks at how beverage growth is being shaped by borrowed trust: RTDs are pulling from better-for-you soda cues, THC drinks are using hemp-derived formats to widen access beyond dispensaries, non-alc beer is moving into enterta...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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