The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 108 | Founded | 7 months ago | Last Issue | 6 days ago |
| Active | |||||
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thenextpour.substack.comLatest Issues
The Daily Brief 7.16.26
Today’s brief looks at how beverage growth is being shaped by familiar occasions taking on new jobs: RTDs are lifting spirits by making premium more accessible, hemp drinks are trying to move from loophole to legal architecture, no/low is s...
The Daily Brief 7.15.26
Today’s brief looks at how beverage growth is being shaped by category translation: wine brands are moving into RTD and functional cues, hemp drinks are getting pulled into a national security and public health fight, zero-proof brands are...
The Daily Brief 7.14.26
Today’s brief looks at how beverage growth is being shaped by adaptation: canned cocktails are replacing some at-home spirits occasions, THC beverage brands are building backup paths before federal restrictions hit, alcohol-free beer is run...
The Daily Brief 7.13.26
Today’s brief looks at how beverage growth is being shaped by managed flexibility: RTDs are still one of the few places creating real volume growth in beverage alcohol, hemp drinks are trying to organize before the federal ban hits, non-alc...
The Daily Brief 7.9.26
Today’s brief looks at how beverage growth is being shaped by familiar behavior in new formats: RTDs are borrowing from the dirty soda trend, THC drinks are creating higher-potency cooler occasions, no/low is showing up as a confidence ritu...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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