The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 122 | Founded | 8 months ago | Last Issue | 11 days ago |
| Active | |||||
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thenextpour.substack.comLatest Issues
The Daily Brief 8.13.26
Today’s stories point to a beverage market that is becoming less defined by traditional category boundaries and more by what consumers want a drink to do for a particular moment: deliver an experience, replace alcohol, provide a functional...
The Daily Brief 8.12.26
Today’s strongest stories are less about new products and more about where emerging beverage formats are earning the right to participate—behind the bar, inside major sports venues, across everyday wellness occasions, and within changing re...
The Daily Brief 8.11.26
Today’s signals point to categories finding growth inside a difficult beverage market: RTDs are outperforming broader spirits portfolios, hemp beverages are scaling despite regulatory uncertainty, NA is moving beyond deprivation-based posit...
The Daily Brief 8.10.26
In today’s brief we cover hard tea finding a more durable role inside RTDs, hemp THC beverages are pushing toward an alcohol-style regulatory framework, NA beer is proving quality can drive mainstream acceptance, and functional beverages ar...
The Daily Brief 8.6.26
Today’s brief looks at how beverage growth is being shaped by pressure-tested formats: global spirits companies are leaning harder into RTDs as core alcohol slows, THC beverage brands are building parallel routes to market, moderation is be...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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