The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 68 | Subscribers | Read | thenextpour.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Daily Brief 4.30.26
Today’s brief includes focuses on new product launches, including a pregame focused RTD, a new zero alcohol offering straight from the Rockies and something called birch water. Your phrase of the day is “habitual lifestyle.”
The Daily Brief 4.29.26
Today’s brief includes an update on THC/CBD legislation in a key state, how one of the largest whiskey brands is reacting to the no/low trend and a global leader in caffeine is expanding its product offering. Your phrase of the day is “keep...
The Daily Brief 4.28.26
Today’s brief is focused on new launches and innovation in each of the four beverage categories we cover. Your phrase of the day is “OH YEAH!”
The Daily Brief 4.27.26
Today’s brief includes a look at a clever new ad campaign for a brand that is leaning into the zebra striping trend and findings for how GLP-1 usage is impacting the functional beverage space. Your phrase of the day is “symbiotic relationsh...
Authors
The writers behind this newsletter.
Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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