The Next Pour's Substack
The Next PourRTDs • THC Beverages • Functional • No/Low Industry news shaping how we drink next
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 48 | Subscribers | Read | thenextpour.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Daily Brief 3.19.26
In today’s brief we have new research that highlights the momentum of no/low menus, how other categories are stealing from the RTD playbook and a THC beverage makes the Oscars swag bag. Your phrase of the day is “look at me.”
The Daily Brief 3.18.26
In today’s brief we read about an RTD brand that is exploding on the scene, how GLP-1 is becoming a key driver for no and low options, and identifying which functional benefits people are most interested in when choosing a beverage. Your ph...
The Daily Brief 3.16.26
In today’s brief we find a few new introductions in different categories, including a soju-based coffee RTD, an ex-RTD owner who is diving into the NA category and….a cannabis Coca-Cola!?!? (or not.) Your phrase of the day is “ain’t no way....
The Daily Brief 3.12.26
In today’s brief we share a story of a liquor store owner who has turned over a new leaf with THC beverages (get it?), cover some of the high level trends from this year’s Expo West and another celebrity getting involved in the no/low categ...
Authors
The writers behind this newsletter.
Industry news on the changing drinks landscape with a focus on culture, consumer and category. RTDs • THC Beverages • Functional • No/Low
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