The North American — 77
Eduardo Joffroy, Manuel E. Familiar, Daniel Covarrubias, Ph.D.One future. Three nations. Essays, intelligence, and stories on North America's unrealized potential — written for regular people across our continent who need to be informed about their country and region.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 92 | Founded | a year ago | Last Issue | 6 days ago |
| Active | Language |  Spanish | |||
Read this Newsletter
thenorthamerican.comLatest Issues
NUESTRA SEÑAL EN ASUNTOS EN NORTEMARICA
THE LONGVIEW
Por Eduardo Joffroy
México acaba de tener su mejor mes exportador de la historia: $81,420 millones de dólares en julio de 2026, con electrónicos arriba 134%, días antes de las negociaciones con Washington.
Las manufactu...
THE WATER WE HAVE NOW (3/3)
In 2024, Mexico City watched the Cutzamala system fall below one-third of capacity. The summer rains eventually helped the reservoirs recover. The emergency receded. Beneath the streets, an estimated 30 to 40% of the water moving through th...
NEW RULES OF NORTH AMERICA- NA77 SIGNAL
THE LONGVIEW
Section 338: the tariff that ignores your certificate of origin
It took effect at midnight. A valid certificate exempts nothing, and that is the design rather than an oversight.
If you work anywhere in North American...
THE ORDER OF SCARCITY: Paper 2/3
On August 20, Texas’s monitored water-supply reservoirs were 75.8 % full; That sounds comforting, but along the border the numbers change drastically, [Amistad was at 38.4 % and Falcon at 24.4 % (https://waterdatafortexas.org/reservoirs/sta...
WATER ON OUR RADAR: Signal on North America
THE LONGVIEW
The Missing Number
Lake Powell reached a record low the same day Mexico’s 2027 Colorado River number did not appear. On this river, whoever writes the number keeps the water.
By EJG
Last year, on August 15, th...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The North American.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #53 |
Authors
The writers behind this newsletter.
Founder of The North American-77/ CEO @ Joffroy - North American Trade & Freight End to End Integration
Exploring leadership, legacy, and meaning in business and life, one Compass note at a time.
Director of the Texas Center for Border Economic and Enterprise Development at Texas A&M International University. Writes The Bridge, a data-first Substack on North American trade and exponential technologies, and the monthly Logistechs column.
Frequently Asked Questions
How can I access the email archive for The North American?
You can find recent issues that have been published by The North American on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The North American have?
To see how many people subscribe to The North American, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The North American?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The North American as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The North American?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The North American using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The North American?
Scroll up to where it says Related Newsletters to see other publications like The North American. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The North American?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.