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Artwork for The Outfitter Guide

The Outfitter Guide

Jack Westerheide

The all-in-one resource for understanding the modern outdoor consumer. We’re dedicated to helping outdoor brands connect authentically with the evolving needs of hunters, anglers, and outdoor adventurers.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues5SubscribersRead theoutfitterguide.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Adapting to a Changing Outdoor Market

## 2024 Outdoor Participation Report

a month ago
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The Evolution of the American Outfitter: Part III

As we’ve already seen in Parts I and II of this series, the history of the American outfitter is deeply intertwined with the broader narrative of the United States' expansion and industrialization.

a month ago
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The Evolution of the American Outfitter - Part II

The Industrial Revolution marked a transformative period in American history, fundamentally changing how goods were produced, distributed, and consumed. This era also brought significant changes to the outfitting industry, which began to ca...

a month ago
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The Evolution of the American Outfitter - Part I

In the untamed wilderness of North America, outfitters were more than just merchants—they were lifelines.

2 months ago
1
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Authors

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  • Jack Westerheide

    Specializing in productivity, more

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