The Outfitter Guide
Jack WesterheideA Look Inside the Outdoor Industry. Culture, Brand Strategy & Consumer Insights
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | theoutfitterguide.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Would you Buy a Fire Pit from Snoop Dogg?
Last year, Solo Stove partnered with Snoop Dogg in a high-profile campaign that was intended to boost sales and broaden its appeal heading into the holiday season. However, the campaign didn’t work, and the anticipated lift in sales wasn’t ...
Choosing the Right Call
There’s a certain magic to duck hunting in flooded timber—you stand knee-deep in water that mirrors the sky, surrounded by towering trees that rise like cathedral pillars with bare branches that form a tangled web above.
The Outdoor Industry Identity Crisis
Growth is a crucial component for business success.
Halftime 2024: Outdoor Industry Quarterly Earnings Recap
If you’ve been paying attention to the outdoor industry, you’ve probably noticed some big moves and even bigger challenges. This industry in particular has always been a dynamic space, influenced by shifting consumer behaviors, economic pre...
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Authors
The writers behind this newsletter.
Usually writing about personal strategy, consumer behavior and the great outdoors. more
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