Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 227 | Founded | 6 years ago | Last Issue | 4 days ago |
| Active | |||||
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mackcollier.substack.comLatest Issues
Treat Your Paid Subscribers As If They Are Fans, Not Customers
Everyone is talking about how to grow on Substack.
The majority of the growth talk centers on getting more free subscribers. Mostly, because it’s easier to get free subscribers than Paid.
And what little talk there is about actually con...
Steal My Framework for Generating Sales in December and January
I stumbled on this tactic last year, it worked great!
Last December set a record for the most Paid subscribers I’d gained in a month at the time (12). I broke that record the next month in January with 15.
No, Substack's Model Isn't Collapsing
A couple of weeks ago, a journalist posted an article suggesting that Substack’s model was collapsing. His rationale for this claim was that his revenue had collapsed, and it was Substack’s fault.
I checked his Paid tier, and found that wh...
Ten Lessons I Learned From Becoming a Substack Bestseller
Boy that looks good!
On June 1st, 2024, I began publishing on Substack.
When I started, I had a very vague plan. I wanted to turn Substack into a revenue channel. That was pretty much all I had at the start in terms of a strategy.
Wha...
Building Alone on Substack Is Your Most Expensive Mistake
Photo by 想 李 on Unsplash
In February of this year I raised my Annual subscription price from $60 to $100.
In December I had gained 12 paid subscribers. In January, 15 more. I thought I was off to the races. So I asked myself, and I asked...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Backstage Pass.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I teach you how to build a sustainable business on Substack by improving revenue metrics, not vanity metrics. All with a Southern accent. Isaiah 40:31
AI, narrative, meaning, strange ideas and cultural rabbit holes. I help humans build a world around what they know, then teach very classy robots how to work inside it.
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