Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 240 | Founded | 6 years ago | Last Issue | 4 days ago |
| Active | |||||
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mackcollier.substack.comLatest Issues
How I Became a Substack Bestseller
Earlier this month, I wrote this post on how to fix your profile bio for once and for all:
I used the rules in this post to fix my own profile bio.
Before, my profile bio was: “I teach you how to build a sustainable business on Substack...
The Hard Truth That No One Wants to Face About Growing on Substack
The best way to grow on Substack is by building relationships.
Substack runs on relationships.
I bet you’ve heard this before, right? I know you have, because I’ve said both. And they are both true.
The people who are growing the faste...
The 8 Rules That Will Fix Your Profile Bio Once and For All
From an engagement standpoint, this is the most popular post I’ve written here on Substack:
I asked AI (cover your eyes, pangram) to analyze the 120+ comments and see if there was anything that readers wanted to know about that the post d...
What Do We Really Want?
Photo by Vince Fleming on Unsplash
Growing up, I had relatives that lived about 2 hours away. Typically once or twice a year we would drive down to visit them.
I especially loved visiting my aunt and uncle. They always lived in a very ni...
Your Fans Can’t Sell What They Can’t Explain
A few weeks ago I wrote one of my most popular posts ever, this one on why you should view your subscribers as fans, not customers. In the post is a central idea:
Photo by Vitaly Gariev on Unsplash
A customer buys once, a fan refers from...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Backstage Pass.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help you become a Substack Bestseller. All with a Southern accent. Acts 2:2-4
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