Reletter
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Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.

Platform
Substack
PricingFreemiumPublishesDaily
Issues223Founded6 years agoLast Issue6 days ago
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Latest Issues

Building Alone on Substack Is Your Most Expensive Mistake

Photo by 想 李 on Unsplash

In February of this year I raised my Annual subscription price from $60 to $100.

In December I had gained 12 paid subscribers. In January, 15 more. I thought I was off to the races. So I asked myself, and I asked...

6 days ago
44
32

My 26th Month Publishing on Substack: Here's What I Learned

Happy August! Another exciting month for Backstage Pass, let’s dive right into the numbers. Here’s how daily views did over the last 90 days:

Solid month, the last two weeks did a bit better, the week before was a bit flat so that kinda de...

8 days ago
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The Secret Antidote to pangram and AI-Shaming

Photo by Zachary Spears on Unsplash

Earlier this month, Substack forced AI detection onto creators in the form of pangram. Pangram claims to offer AI detection. Substack added the ability for readers to scan a new article and Pangram would...

13 days ago
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25

The Psychology Behind Why Your Call To Action (CTA) Isn't Working

Photo by CHUTTERSNAP on Unsplash

Imagine you discover a Substack that stops you cold. Love at first sight!

The writing is sharp. The argument is specific enough that you feel personally addressed. You read the whole post. You read anothe...

15 days ago
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The One Trigger That Turns Readers Into Paid Subscribers

This psychological trigger turns disinterested readers into interested and ready to upgrade

Most creators think people pay because the content is good.

20 days ago
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Authors

The writers behind this newsletter.

  • Mack Collier

    I teach you how to build a sustainable business on Substack by improving revenue metrics, not vanity metrics. All with a Southern accent. Isaiah 40:31

  • Mia Kiraki \ud83c\udfad

    Enter an unusually curious room for thinking, noticing, and making with AI. You’ll dissect ideas, explore systems with taste, go down cultural rabbit holes, and (always) be joined by classy robots who finally escaped the circus.

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