Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 237 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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mackcollier.substack.comLatest Issues
What Do We Really Want?
Photo by Vince Fleming on Unsplash
Growing up, I had relatives that lived about 2 hours away. Typically once or twice a year we would drive down to visit them.
I especially loved visiting my aunt and uncle. They always lived in a very ni...
Your Fans Can’t Sell What They Can’t Explain
A few weeks ago I wrote one of my most popular posts ever, this one on why you should view your subscribers as fans, not customers. In the post is a central idea:
Photo by Vitaly Gariev on Unsplash
A customer buys once, a fan refers from...
My 28th Month Publishing on Substack: Here’s What I Learned
One of the top pieces of advice I give to everyone who wants to grow is: You have to be consistent. You need to show up consistently on Substack.
My numbers in September will make that case for you, unfortunately at my expense.
The realit...
How to Create an Active Substack Subscriber Chat
Subscriber chats are a great way to connect with both your free and Paid subscribers. As such, more creators on Substack are wanting to invest time in growing a vibrant subscriber chat.
I’ve been doing the same thing with both the free an...
The 100 Day 3% Conversion Rate Challenge
Let’s improve our conversion rate...together!
As of today, there are 100 days left in 2026.
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Backstage Pass.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I teach you how to build a sustainable business on Substack by improving revenue metrics, not vanity metrics. All with a Southern accent. Isaiah 40:31
A house of thought and taste for the AI age, with the side doors left open. Pull up a chair and learn to judge, imagine, and build with the robots at the table.
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