Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 232 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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mackcollier.substack.comLatest Issues
The Best CTAs Are the Ones You Don’t See
There are 4 CTAs hidden in this post. Can you find them?
One of my favorite sayings is ‘The best marketing is invisible. The worst marketing becomes invisible."‘
The best marketing doesn’t feel like marketing. It feels…natural. The worst...
Kevin Kelly’s Secret Trick For Building an Audience That You Missed
Photo by Jonatan Lagos on Unsplash
Ok please forgive the clickbaity title, but there’s actually something at work here that you likely haven’t considered.
Last week I was talking to my buddy and he brought up Kevin Kelly’s 1,000 True Fa...
“You Want to Make Friends, I Want to Make Business”
Two conversations have changed how I view self-promotion and selling myself.
Photo by Richard Jaimes on Unsplash
The first came years ago. I connected with a woman at a conference we were both speaking at. She was running a highly succes...
Turn Up the Love: How to Cultivate Loyalty on Substack
Last week’s issue sparked a lot of valuable feedback. The response was overwhelmingly positive, and as a result I am going to make a slight shift in the content moving forward.
Much of the content here has been focused on teaching you how...
My 27th Month Publishing on Substack: Here’s What I Learned
August was a huge month, let’s start with the big news:
A sincere and very heartfelt THANK YOU to everyone who has supported Backstage Pass over the last 27 months. If anything, the fact that I am now a Bestseller should serve as an exampl...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Backstage Pass.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I teach you how to build a sustainable business on Substack by improving revenue metrics, not vanity metrics. All with a Southern accent. Isaiah 40:31
A house of narrative, taste and AI, with the side doors left open. I help humans turn what they do best into a world people want to enter, then teach classy robots their way around.
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