Backstage Pass
Mack CollierStrategic direction for creators looking to improve subscriber engagement, acquisition and retention.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 205 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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mackcollier.substack.comLatest Issues
I Can Tell in Under a Minute If Your Substack is Successful
Let’s say someone says to you “I’m going to show you a car. As soon as you see the car, tell me immediately, your gut reaction, is it a fast car?”
Here’s the car:
Photo by Janne Aspegren on Unsplash
And everyone said “Yes, that’s a damn...
My FIRST TWO YEARS Publishing on Substack: Here's What I Learned
On June 1st, 2024, I started officially publishing on Substack. I actually joined Substack back in 2021, but that was just to reserve my username.
It’s now been 2 years.
This is what I’ve learned over the last 2 years that I wish I had...
I've Been Spying On How You Use Substack, Here's What I Saw
Photo by Mina Rad on Unsplash
If your Substack isn’t growing right now, I probably know why.
For the last several months I’ve been systematically tracking dozens of Substack creators; their activity, their engagement, their subscriber cou...
The Three Types of Selling on Substack and Which is Best
The only one you are using is also the weakest. The other two are where the magic happens
Most everyone hates to sell on Substack because to most people there’s only one type of selling.
Halftime
Aging is relative.
When I was 10, I viewed being 55 as starting the ‘fourth quarter’ of your life. I would retire when I hit 65 (because everyone retired when they hit 65) and spend 10 years in the barcalounger watching football games and...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Backstage Pass.
| Subscribers | Engagement | 83 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I teach Substack creators how to grow by improving metrics that tie to real revenue, such as conversion, churn and retention rates. All with a Southern accent. Matt 9:29
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