Reletter
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Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.

Platform
Substack
PricingFreemiumPublishesDaily
Issues217Founded5 years agoLast Issue6 days ago
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Latest Issues

The Relationship Loop: Why Some Writers Convert Readers and Others Just Accumulate Them

Photo by Nathan Dumlao on Unsplash

My conversion rate is 5.7%.

The Substack average is around 3%. Most general-audience publications sit at 1-2%.

For a long time I assumed the gap came down to content quality or posting frequency or the...

6 days ago
23
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Behind the Bestseller: Mia Kiraki

Live look at Mia and the ROBOTS created by Mia!

Sometimes you can tell that a creator is destined to be a ‘big deal’ the first time you see their Substack.

That was instantly my impression of . When I first discovered Mia’s ROBOTS ATE M...

8 days ago
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What Substack is Telling Us About How Its Algorithm Works

Late last year, I wrote a post for Paid subscribers detailing some of the main ways that Substack’s algorithm can work to categorize and boost your content. If you are in the Paid community, it’s worth a second look:

The reason why a lot o...

13 days ago
96
29

The Next Six Months For Substack

Photo by Johannes Plenio on Unsplash

Last week I wrote about how much growth I experienced in June.

Throughout the month I started asking some of my friends if they were seeing growth as well.

Almost all of them confirmed they were. Som...

15 days ago
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My 25th Month Publishing on Substack: Here's What I Learned

This is the monthly recap I have been waiting 2 years for. And it actually started at the end of last month.

I wrote about it a bit in this post, but at the end of last month, I realized I had made a mistake. My plan since last Summer was...

20 days ago
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  • Mack Collier

    Backstage Pass is for curious people who want to peek behind the curtain & say “Show me how you did that!” Each issue shares everything I learn about how to grow so you can take my success and make it your own. All with a Southern accent. James 2:22

  • Mia Kiraki \ud83c\udfad

    Shaping the narrative layer AI runs on. I help you build the world your work belongs to, then give the robots a real role inside it and expand what you can do.

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