Backstage Pass
Mack CollierStrategic direction for creators looking to improve subscriber engagement, acquisition and retention.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 199 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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mackcollier.substack.comLatest Issues
If Your Positioning Feels Clear But Your Content Still Isn’t Converting, This Is Why
Photo by JOHN TOWNER on Unsplash
On paper, this should work.
You’ve clarified your positioning.
You know who you’re writing for.
You can explain what your Substack is about without stumbling.
And yet…the content still isn’t converti...
Hey Rock Star, Let's Build Your Greatest Hits Album!
Photo by Ryan on Unsplash
In Ye Olden Days, prior to say 2000, people bought music on physical media. Compact discs, cassettes, LPs, and I’ve heard rumors that people in the 70s even listened to music on something called ‘8 track tapes’....
I Stopped Trying to Grow My Subscriber Count, Then My Revenue Increased By 940%
Last August, I was staring at my Substack Dashboard. And the numbers staring back were…not great.
I had 1,200 free subscribers, and 7 of them were Paid. This was what I had to show for 14 months on Substack.
A month earlier, Substack had...
My 23rd Month Publishing on Substack: Here's What I Learned
Working through 2026
Happy Tuesday! We are now one third of the way through 2026. Normally, I publish this update at the start of the month for free subscribers, and then I publish a similar update at the end of the month for Paid subscrib...
The Psychology of the Ask: Why Most Substack CTAs Trigger the Opposite of What You Want
The best CTA feels invisible
Other than your positioning and accurately defining your audience, your CTAs (Calls to Action) are the biggest stress point in your conversion process. If your CTA isn’t sharp, the conversion won’t happen.
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Backstage Pass.
| Subscribers | Engagement | 83 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I teach Substack creators how to grow by improving metrics that tie to real revenue, such as conversion, churn and retention rates. All with a Southern accent. Matt 9:29
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