The Playbook
Haley RosenJWS Founder and CEO Haley Rosen shares her insider perspective on the business of women's sports.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Last Issue | a month ago | Active |
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theplaybook.justwomenssports.comLatest Issues
The new normal in women's sports
06/06/2026
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We’re three weeks removed from the Final Four, and I still think it was a bigger deal than most people realize. I explain why below.
Plus: the latest from JWS, and what I’m tracking as we head i...
The Women’s Sports Wave Is Here. Now What?
06/07/2026
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2025 was the future I said was inevitable when I founded Just Women’s Sports.
The fans are here, the brands are here, and the question is no longer if but how.
How do we turn lofty valuations...
The double standard in sports investment we still have to overcome
06/07/2026
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A few weeks ago, MLS commissioner Don Garber turned heads by publicly revealing the league’s viewership numbers on AppleTV.
In its 30th season, the MLS is averaging 120,000 viewers per game via...
The one outcome the WNBA and its players can't afford
06/07/2026
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The two biggest topics at WNBA All-Star? Studbudz and the CBA.
“Studbudz” is the Twitch stream of Courtney Williams and Natisha Hiedeman, friends and teammates on the Minnesota Lynx. The pair di...
What the Fever-Sun dustup tell us about the WNBA
06/07/2026
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Odds are, you saw the Indiana Fever and Connecticut Sun dust-up last week.
For those who didn’t: Fever guard Sophie Cunningham committed a flagrant foul on Sun guard Jacy Sheldon with 46 seconds...
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