The Plot
Evelina ParrouThe newsletter that helps you communicate data with impact.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 108 | Founded | 4 years ago | Last Issue | a month ago |
| Active | |||||
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theplot.mediaLatest Issues
Affect for effect
In the 1990s, neuroscientist Antonio Damasio treated a patient called Elliot. After surgery to remove a brain tumour, Elliot’s intelligence was fully intact: he could reason, argue, solve complex problems. But his life was falling apart. He...
The story arc, in practice
Have you ever looked at the narrative arc? With odd terms like conflict, climax and closure? And thought: ok, but what do I actually do with this?
An overview of the narrative structure
Let’s break it down through the lens of a real proje...
Give me 20
“Drop and give me 20!”
This kind of sentence is usually shouted at you by a performance coach asking for pushups. And it’s not associated with happy moments. Recently, I stumbled upon this concept in an unexpected way—in a business book....
X is like Y
“The size of the area was as much as 250 football fields.”
Can you visualise it in your head? Maybe, but likely not.
This kind of analogy is common in data storytelling. Its intention is good: to give the audience a reference point so t...
At a crossroads
AI is taking over the world. The job market is crumbling. Political and religious tensions are rising and climate change is endangering lives.
Need I go on? These are the topics dominating the news. All of them are slightly (or very) overw...
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Subscribers, engagement, traffic and sponsorship for The Plot.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I run Parabole—a data communications studio built entirely around data storytelling. We bridge the gap between valuable data and real-world influence.
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