Reletter
Artwork for The Power of Us

Why does it feel like everyone is more divided than ever? The science of identity offers a blueprint to how we can rebuild a shared sense of “us” in our workplaces, communities, and everyday lives.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues238Founded5 years agoLast Issue5 days ago
Active

Read this Newsletter

powerofusnewsletter.com
Artwork for The Power of Us

Latest Issues

Why We Avoid the Conversations That Would Make Us Happier

On a morning train, most people think they’ll be happier keeping to themselves. But when researchers tested this, the people who talked to a stranger had the best experience. Those who remained in solitude had the least positive experience....

5 days ago
8
3

Why Your Vacation Looks Like Everyone Else’s

There is a growing consensus that Instagram and TikTok are ruining travel for the rest of us. Viral tourism has led to a crush of travelers in a small number of destinations. A 2019 survey found that 86% of people now chose their travel des...

12 days ago
10
2

Restoring Civility in a Mean World: Lessons from our Interview with Oprah

This week Jay joined Oprah to ask a question a lot of people are feeling but few can answer: why does everyone seem so mean lately?

Jay and Oprah in conversation… with a live audience!

Does it sometimes feel like civility has left the bui...

24 days ago
12
3

July Research Roundup: 10 new findings from social psychology

Studies on state media control, Republican mental health, increasing social status, online dating and more

Why should high-performing employees be wary of sabotage? Why does living around people from the opposite political party affect you...

a month ago
14
Paid

The Robot Cooperation Problem

Cooperation is one of humanity’s superpowers. It’s how we build teams, share resources, and solve collective problems. But here’s the thing: cooperation doesn’t just happen because people are nice. It happens because we follow social norms:...

a month ago
8
1

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Power of Us.

SubscribersEngagement75Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where The Power of Us ranks on Google, and how much search traffic it brings in.

Ranked Keywords554Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#94
Substack
/Science(Free)
#158
Substack
/Science(Paid)

Authors

The writers behind this newsletter.

  • Dominic Packer & Jay Van Bavel

    The Power of Us Newsletter provides studies and stories to make people smarter about groups and give them the insights to improve teams, organizations, and society. We also discuss how to avoid the pitfalls of dysfunctional groups.

  • Center for Conflict + Coop.

    Conducting research on social identity, morality & politics since 2010. Our newsletter is now hosted by The Power of Us: https://www.powerofusnewsletter.com/

  • Yvonne Phan

    managing editor @powerofus ✍️ investigating intergroup contact and housing \ud83c\udfe1 policy.

  • Jay Van Bavel

    Psychology Professor and Director of the Center for Conflict & Cooperation at New York University | Author of "The Power Of Us" book & newsletter @powerofus

  • Turi Munthe
  • Raunak Pillai

    Social Psychology Postdoc, NYU Incoming Assistant Professor, Cognitive Science, Stony Brook University ('26)

  • Rémi Thériault

    Assistant Professor at the University of Quebec in Rimouski (UQAR) | Prosociality, polarization, contemplative science, open science, reproducible science, metascience

  • Anni Sternisko

    Co-director Center for Conflict and Cooperation

  • Frequently Asked Questions

    How can I access the email archive for The Power of Us?

    You can find recent issues that have been published by The Power of Us on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Power of Us have?

    To see how many people subscribe to The Power of Us, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Power of Us?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Power of Us as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Power of Us?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Power of Us using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Power of Us?

    Scroll up to where it says Related Newsletters to see other publications like The Power of Us. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Power of Us?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.