
Why does it feel like everyone is more divided than ever? The science of identity offers a blueprint to how we can rebuild a shared sense of “us” in our workplaces, communities, and everyday lives.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 236 | Founded | 5 years ago | Last Issue | 3 days ago |
| Active | |||||

This week Jay joined Oprah to ask a question a lot of people are feeling but few can answer: why does everyone seem so mean lately?
Does it sometimes feel like civility has left the building? If you feel that way, you are not alone. A rece...
Studies on state media control, Republican mental health, increasing social status, online dating and more
Why should high-performing employees be wary of sabotage? Why does living around people from the opposite political party affect you...
Cooperation is one of humanity’s superpowers. It’s how we build teams, share resources, and solve collective problems. But here’s the thing: cooperation doesn’t just happen because people are nice. It happens because we follow social norms:...
Last fall, we proposed a simple research question: can reading the right nonfiction book make people less polarized and more compassionate toward those who see the world differently?
This matters because books are unusually scalable interv...
Why do some people believe in ghosts but not God? Why do liberals tolerate pineapple on pizza more than conservatives? Why do descendants of rice farmers tend to think differently from descendants of wheat farmers? We like to imagine our be...
Subscribers, engagement, traffic and sponsorship for The Power of Us.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where The Power of Us ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 554 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #92 | |
| #161 |
The writers behind this newsletter.
The Power of Us Newsletter provides studies and stories to make people smarter about groups and give them the insights to improve teams, organizations, and society. We also discuss how to avoid the pitfalls of dysfunctional groups.
Conducting research on social identity, morality & politics since 2010. Our newsletter is now hosted by The Power of Us: https://www.powerofusnewsletter.com/
managing editor @powerofus ✍️ investigating intergroup contact and housing \ud83c\udfe1 policy.
Psychology Professor and Director of the Center for Conflict & Cooperation at New York University | Author of "The Power Of Us" book & newsletter @powerofus
Psychology professor at the University of Toronto studying effort, empathy, and AI. Author of Speak Now Regret Later. The ideas are mine though I sometimes collaborate with the machines I study to help me put them into words.
Just published: Why We Think What We Think https://www.amazon.co.uk/Why-We-Think-What-Unexpected/dp/1529153840/
Social Psychology Postdoc, NYU Incoming Assistant Professor, Cognitive Science, Stony Brook University ('26)
Assistant Professor at the University of Quebec in Rimouski (UQAR) | Prosociality, polarization, contemplative science, open science, reproducible science, metascience
Co-director Center for Conflict and Cooperation
You can find recent issues that have been published by The Power of Us on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to The Power of Us, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Power of Us as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Power of Us using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like The Power of Us. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.