The Power of Us
Dominic Packer & Jay Van Bavel, Yvonne Phan, Jay Van Bavel, Turi Munthe, Laura K Globig, Raunak Pillai, Rémi Thériault, Anni SterniskoWhy does it feel like everyone is more divided than ever? The science of identity offers a blueprint to how we can rebuild a shared sense of “us” in our workplaces, communities, and everyday lives.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 241 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
powerofusnewsletter.comLatest Issues
The Science of Making Teams Work
I lay down on my bed, turned on my meditation app, and closed my eyes. A quiet voice gently explained how to control my breath and clear my mind. But it did little to quell my anxiety. It was the middle of the COVID-19 pandemic, and I was s...
August Research Roundup: 10 new findings from social psychology
Studies on social media influencing conformity, workplace segregation, how professors (don’t) influence their student’s ideologies + more
Last month, our first ever research roundup was a hit! We decided to make it a montly series. Premium...
To celebrate our 5 year anniversary our book is on sale for $2.99 today!
Five years ago, we published The Power of Us because we were convinced of one basic idea: Social identity is one of the most powerful forces in human life. It shapes who we trust, who we help, who we fear, who we follow, what we believe, ho...
Why We Avoid the Conversations That Would Make Us Happier
On a morning train, most people think they’ll be happier keeping to themselves. But when researchers tested this, the people who talked to a stranger had the best experience. Those who remained in solitude had the least positive experience....
Why Your Vacation Looks Like Everyone Else’s
There is a growing consensus that Instagram and TikTok are ruining travel for the rest of us. Viral tourism has led to a crush of travelers in a small number of destinations. A 2019 survey found that 86% of people now chose their travel des...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Power of Us.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where The Power of Us ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 554 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #98 | |
| #167 |
Authors
The writers behind this newsletter.
The Power of Us Newsletter provides studies and stories to make people smarter about groups and give them the insights to improve teams, organizations, and society. We also discuss how to avoid the pitfalls of dysfunctional groups.
managing editor @powerofus ✍️ investigating intergroup contact and housing \ud83c\udfe1 policy.
Psychology Professor and Director of the Center for Conflict & Cooperation at New York University | Author of "The Power Of Us" book & newsletter @powerofus
Just published: Why We Think What We Think https://www.amazon.co.uk/Why-We-Think-What-Unexpected/dp/1529153840/
Social Psychology Postdoc, NYU Incoming Assistant Professor, Cognitive Science, Stony Brook University ('26)
Assistant Professor at the University of Quebec in Rimouski (UQAR) | Prosociality, polarization, contemplative science, open science, reproducible science, metascience
Co-director Center for Conflict and Cooperation
Social
Frequently Asked Questions
How can I access the email archive for The Power of Us?
You can find recent issues that have been published by The Power of Us on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Power of Us have?
To see how many people subscribe to The Power of Us, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Power of Us?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Power of Us as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Power of Us?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Power of Us using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Power of Us?
Scroll up to where it says Related Newsletters to see other publications like The Power of Us. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Power of Us?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.