The Profit Partner Report
Shay WheatInsights on conversion-driven events designed to enroll, not just inspire, and the strategic thinking behind revenue, decisions, and long-term growth.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | 7 months ago | Last Issue | 6 days ago |
| Active | |||||
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theprofitpartner.substack.comLatest Issues
Two Signals That Predict Whether an Event Partner Protects Your Revenue
On paper, every event partner sounds ready. They send a portfolio full of ballrooms and stage lighting. They talk about run of show like it’s a formula they invented. They use the word experience so often it stops meaning anything. Ask abou...
You Hired a Planner. You Needed Something Else
The lighting was right. The AV never dropped. The audience leaned in for three days straight, and the applause at the end was real.
Then the numbers came in, and they didn’t match the room.
Most hosts hire the word ‘planner’ by default, w...
Why 'I Don't Want It to Feel Like a Pitch' Is Costing You the Sale
Most people believe the discomfort of a pitch is a delivery problem: not confident enough, not persuasive enough, too much like selling. It isn’t. It’s a Decision Bridge™ problem: one or more of five beliefs still uncrossed when the offer a...
The Event You're Afraid to Host Is Telling You Something
Most hosts believe their hesitation about events is a fact: too risky, too expensive, too much work. It isn't. It's a lens, a word chosen without realizing it, and that word is deciding the room before you ever build it.
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“So...
Three Decisions That Decide Event Profit After the Doors Close
Part 2 of a two-part series on where live event revenue disappears. If you missed Part 1, Five Decisions That Decide Event Profit Before the Doors Open, start here.
Most hosts treat the end of the event as the finish line. The content is d...
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Subscribers, engagement, traffic and sponsorship for The Profit Partner Report.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
From sleeping in a barn to producing 7-figure events for Lisa Nichols & Dr. Oz. I write about conversion-driven events, events designed to enroll, not just inspire. Founder of Grace & Ease Productions and Certified Event Producer™.
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