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The Profit Partner Report

Shay Wheat

Insights on conversion-driven events designed to enroll, not just inspire, and the strategic thinking behind revenue, decisions, and long-term growth.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues43Founded9 months agoLast Issue6 days ago
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Artwork for The Profit Partner Report

Latest Issues

When Ads Can’t Fill Your Event, Your Past Buyers Can.

At some point this year, coaches and consultants started noticing the same quiet slide. Fewer people were finding them through search. The ads that used to fill their events cost more and brought in fewer people. The posts were still going...

6 days ago

Before You Sign the Venue Contract, Decide Who Owns the Profit

Nobody sees the two hundred names in her spreadsheet, the emails sent at midnight, the sponsors she nurtured for months. They see her walk on stage like it was easy. The team she spent three weeks training stays out of sight too, and every...

13 days ago

The 120-Hour Window Nobody Puts on the Calendar

After your last event, you probably did what many coaches and consultants do. You looked at what closed live, what felt good, or what left you a little disappointed, and quietly hoped the rest would come around eventually. Some do. Most don...

20 days ago

The Panel Was a Hit. Nobody Remembered to Hire You.

A post came through this week in a group I’m part of, and it stopped me because it was the kind of recap most people are too proud or too tired to write.

A host shared the story of a half-day event she’d just pulled off. She’d found a free...

a month ago
1

7 to 10 Percent: The Real Job of a Webinar

You ran the best webinar you’ve run all year. The chat was on fire, the replay requests came in fast, and the feedback in your inbox the next morning used words like transformational and I can’t stop thinking about this.

Two people bought....

a month ago
1

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  • Shay Wheat

    From sleeping in a barn to producing 7-figure events for Lisa Nichols & Dr. Oz. I write about conversion-driven events, events designed to enroll, not just inspire. Founder of Grace & Ease Productions and Certified Event Producer™.

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