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The Profit Partner Report

Shay Wheat

Insights on conversion-driven events designed to enroll, not just inspire, and the strategic thinking behind revenue, decisions, and long-term growth.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues46Founded10 months agoLast Issue8 days ago
Active

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Artwork for The Profit Partner Report

Latest Issues

Nobody Posts About the Lunch That Arrived on Time

This fall, a couple of well-known events went viral for all the wrong reasons. Attendees posted about lines that wrapped around the building. VIP guests posted that nothing was waiting for them. People posted that there wasn’t enough food....

8 days ago

The Volunteer Nobody Counted

Every event you host includes people who show up on your books as an expense. They bought a ticket, but it rarely covers the cost of hosting them: the food, the materials, and your team caring for them for two or three days. When they didn’...

15 days ago
1

The Easy Button Was on the Bike the Whole Time

I can't shake a moment from a trail ride last month.

Core Idea: Most coaches believe a business that feels this hard is a business being built the right way: more calls, more effort, more figuring it out. It isn’t. It’s a sign the help alr...

22 days ago
1

When Ads Can’t Fill Your Event, Your Past Buyers Can.

At some point this year, coaches and consultants started noticing the same quiet slide. Fewer people were finding them through search. The ads that used to fill their events cost more and brought in fewer people. The posts were still going...

a month ago

Before You Sign the Venue Contract, Decide Who Owns the Profit

Nobody sees the two hundred names in her spreadsheet, the emails sent at midnight, the sponsors she nurtured for months. They see her walk on stage like it was easy. The team she spent three weeks training stays out of sight too, and every...

a month ago

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  • Shay Wheat

    From sleeping in a barn to producing 7-figure events for Lisa Nichols & Dr. Oz. I write about conversion-driven events, events designed to enroll, not just inspire. Founder of Grace & Ease Productions and Certified Event Producer™.

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