The Profit Partner Report
Shay WheatInsights on conversion-driven events designed to enroll, not just inspire, and the strategic thinking behind revenue, decisions, and long-term growth.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 8 months ago | Last Issue | 7 days ago |
| Active | |||||
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theprofitpartner.substack.comLatest Issues
Revenue Architect vs. Event Producer: The Title AI Keeps Getting Wrong
Someone I follow, someone whose work I respect, mentioned it almost in passing. A new client had found them through ChatGPT. Not a referral. Not a search result they clicked on themselves. The assistant had recommended them by name, for the...
Seeing the Mismatch Wasn’t Enough to Stop It
A client’s event hit its registration numbers early. Every seat was accounted for, and the energy on the day was real. On paper, everything looked right.
The registrations made it clear early, well before the event ever opened its doors, t...
I Didn't Build This Business. A Room Did.
There is a version of my origin story I almost never tell straight through. I was in a room I paid to be in, at an event I did not produce, and I signed up for a program before the event was over. That program became my first client win in...
Two Signals That Predict Whether an Event Partner Protects Your Revenue
On paper, every event partner sounds ready. They send a portfolio full of ballrooms and stage lighting. They talk about run of show like it’s a formula they invented. They use the word experience so often it stops meaning anything. Ask abou...
You Hired a Planner. You Needed Something Else
The lighting was right. The AV never dropped. The audience leaned in for three days straight, and the applause at the end was real.
Then the numbers came in, and they didn’t match the room.
Most hosts hire the word ‘planner’ by default, w...
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Subscribers, engagement, traffic and sponsorship for The Profit Partner Report.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
From sleeping in a barn to producing 7-figure events for Lisa Nichols & Dr. Oz. I write about conversion-driven events, events designed to enroll, not just inspire. Founder of Grace & Ease Productions and Certified Event Producer™.
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