
Smart Football. Explaining Why. NFL Newsletter and Podcast.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 479 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||

Answering your questions on the league's next schematic evolutions, who should be in the HOF and more
Jon & I tackle a ton of post-draft questions from subscribers, including the biggest current Hall of Fame snubs, concerns about the Bears...
Plus: Answering your questions on the Packers, draft philosophies and much more
You asked, we’ve answered. Jon and I open up our archives to look back at the 2022 NFL Draft class. We discuss our initial evaluations, how we’ve each evolved...
How 'bout them Cowboys?
Jon & I wrap up our draft coverage by evaluating and tiering every team’s class. We finish up with the NFC, discussing why the best organizations disappointed, why we differ on the value of a couple of classes, the...
Here comes Mendoza!
Jon & I wrap up our draft coverage by evaluating and tiering every team’s haul. First up, it’s the AFC. What did we like? What didn’t we like? What was confusing? What are the best scheme fits? Who are the later round g...
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The writers behind this newsletter.
Sport & Culture writer. Currently: The Guardian / Free agent for hire. Previously: NFL/CFB Scout, recruiting analyst, X's & O's writer/nerd
Longtime NFL/NFL Draft analyst covering the game independently. Player evaluation, scheme understanding, game tape study, advanced stats and analytics matter. Use them all.
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