Kittenfishing is a subtly inflation of achievements or interests, not the invention of a fake identity.
- The “fake it til you make it” motto can normalize small self-exaggerations that can backfire.
- Early honesty and accountabili...

16 days ago

source

A quick note about supporting this work

I want to take a moment to name something explicitly.

As The Right Side of 40 has grown, I’ve started building out a few spaces and resources for readers who want to go deeper — not just read, but engage more fully with the ideas here.

a month ago

Paid

source

Aura Farming

(00:00:00):

Yeah, so we’re talking about aura farming.

(00:00:02):

Yeah, we’re talking about aura farming.

(00:00:04):

And a lot of people are engaged in aura farming.

(00:00:06):

And it’s kind of been around a while, but, you know,...

2 months ago

source

Key Facts

Contact Information

Newsletter Author

Number of Subscribers

Find out how many people subscribe to this newsletter.

Related Newsletters

Colin Miner Ink

Mark Goulston's Michelangelo Mindset

The Brief

The Mentor Project

Minded by Science

Revolutionize Your Retirement Radio

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Right Side of 40.

Subscribers		Engagement	75	Monthly Web Visits
Accepts Sponsors		Estimated Cost per Ad

Explore More

Top Substack Newsletters Browse All Newsletters

Authors

The writers behind this newsletter.

Deborah Heiser

Welcome, I am an Applied Developmental Psychologist specializing in aging, mentorship, and generativity. I'm the bestselling author of The Mentorship Edge, a TEDx speaker, Psychology Today contributor and founder of MentalMapping and My Legacy Tree.

Bruce Y. Lee

I am a writer, journalist, professor, AI/computational/digital health expert, physician, entrepreneur, science humorist, and avocado eater, not always in that order. Follow me for all things health/science, but don’t ask me if I know martial arts.

@deborahheiser

Frequently Asked Questions

How can I access the email archive for The Right Side of 40?

You can find recent issues that have been published by The Right Side of 40 on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

How many subscribers does The Right Side of 40 have?

To see how many people subscribe to The Right Side of 40, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

How can I advertise in The Right Side of 40?

Newsletter advertising can be extremely effective when it's done right. Before you pitch The Right Side of 40 as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

How much does it cost to sponsor a publication like The Right Side of 40?

Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

To find out how much an ad will cost, contact The Right Side of 40 using the contact information provided and ask for a copy of their media kit.

How can I find newsletters related to The Right Side of 40?

Scroll up to where it says Related Newsletters to see other publications like The Right Side of 40. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

How do I contact The Right Side of 40?

Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.