The Robert Cornish Publication
Robert Cornishbusiness, entrepreneurship, personal growth
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 4 years ago | Last Issue | 10 days ago |
| Active | |||||
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Guide to modern selling in 2026
Today, there are really four main strategies to drive sales.
These are specific to B2B. And in my view, most other things outside of these four things are basically noise.
AI Search or AEO:
Starting with AI search or AI SEO, which als...
Creative Bravery
Any content is meant to be consumed by an audience. The audience you want ideally. In order to move them to an outcome. Perhaps for them to share it or buy it or recommend it.
That’s the goal.
It’s why I feel a lot of AI content is a wast...
I Tested AI Search—and My Thought Leadership Content Came Out on Top
Right now is the time to work on thought leadership.
There’s plenty of noise around the idea of SEO for AI because people are going to tools like ChatGPT to search for things to effectively replace Google in many ways. Regardless of how...
Finance Cut the Video Budget. Meanwhile, AI Companies Are Using Video to Win the Market.
The AI hype is deafening these days.
But, one of the best things about it is the AI launch videos.
They, in my view, do a lot of the heavy lifting to get people excited and sold on the products. Think about it for a second: did you deal w...
How to get our attention and sell us with storytelling
People watch a staggering amount of content these days.
People watch a staggering amount of content these days. Probably unhealthy levels, but all the same, they do.
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Authors
The writers behind this newsletter.
I’m the founder and CEO of Richter and related companies (ContentOne, RGC, Richter Productions, Richter Animation Studios) - we work with many of the largest B2B companies in the world including 54 Fortune 500.
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