The Science of Creativity
Keith SawyerNew insights, research, and stories about art, design, and innovation with relevance to everyday life.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Subscribers | Read | keithsawyer.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why Most Groups Never Reach Group Flow
The hidden conditions behind collective peak performance—and why they’re so hard to achieve
Group Flow and the Science of Thinking Together
When people improvise together, creativity emerges
Flow Is the Most Misunderstood Idea in Psychology
Flow, optimal experience, may be the most important concept in psychology of the last fifty years.
When Rewards Kill Creativity
We reduce creativity when we try to motivate people to be more creative by offering them rewards like higher grades, stronger evaluations, or monetary bonuses. This is counter-intuitive. With almost everything that people do, rewarding them...
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Authors
The writers behind this newsletter.
Dr. Keith Sawyer is an expert on creativity and collaboration. He is a tenured professor and a research psychologist. He has published 20 books about creativity including LEARNING TO SEE, GROUP GENIUS, and EXPLAINING CREATIVITY.
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