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The Science of Explanation

Lee LeFever

Why explanations succeed or fail, and what science reveals about how minds process ideas. By Lee LeFever, author of The Art of Explanation.

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Latest Issues

The Metaphor that Changed Everything

In the 1950s, psychologists started to notice something remarkable: computers and the human mind can be measured in very similar ways. They both process information that can be measured in “bits”, which I covered in last week’s post on Clau...

4 days ago
3
5

The Moment the Mind Became Measurable

Probably the most basic idea in science is measurement. You cannot understand or manipulate something reliably without data. Things like mass and volume are easy to measure. But what about information? Before the 1940s, nobody knew how to m...

11 days ago
5

How Context Leads to Understanding

In the last post, I shared a few examples of context in action. Next, we’ll see how context shapes how we understand new information.


A One-Way Street?

It’s easy to think of explanation as a one-way street. We understand someth...

a month ago
9
2

Your Mind on Context

In this series, we’re following the path an idea takes from the outside world (a conversation, for example) into the mind, where it becomes a memory. Each step reveals something that helps us become better explainers.

We want to know: what...

a month ago
6
1

Sidebar: How I'm Thinking About, and Using, AI - Spring 2026

Artificial intelligence has become part of my life and a valuable tool for my work. In your shoes, I’d wonder: What comes from AI versus Lee?

I ask this about much of the media I see. In this spirit, I want to share how I’m thinking about...

a month ago
9
4

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  • Lee LeFever

    I've been a professional explainer since 2007. I'm the author of The Art of Explanation (Wiley), founder of Common Craft, and helped establish the explainer video genre.

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