Reletter
Artwork for The Science of Explanation

The Science of Explanation

Lee LeFever

A search for scientific evidence of why explanations succeed or fail. Weekly issues with original videos, images, and words by Lee LeFever, author of The Art of Explanation and founder of Common Craft.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues79Founded2 years agoLast Issue6 days ago
Active

Read this Newsletter

scienceofexplanation.com
Artwork for The Science of Explanation

Latest Issues

What is Cognitive Load? Why Does it Matter?

Let’s start with a scenario:

You arrive home with a new prescription that you need to start taking immediately. You remove the bottle from the bag and stare at the label. The stakes are high. If you don’t follow instructions, you could hav...

6 days ago
3

What Have We Learned About Better Explanations?

This newsletter is based on a big idea: We can become better communicators by understanding the mechanics of the mind.

Since January of 2026, I’ve published 24 posts with this goal. Most of those posts focused on science: the researchers a...

12 days ago
8
2

We Think In Chunks: Video Explainer

Friends, we are in a new phase of this project. We’ve moved from perceptions that happen in milliseconds (system 1 - attention, context, gist) to information being processed by the mind (system 2 - working memory, cognitive load, etc.).

T...

20 days ago
17
2

The Science of Working Memory: How Do We Know?

Friends, I hope these posts help you understand not just what we know, but how we came to know it. The everyday work of researchers isn't often glamorous or exciting, but over time it produces new insights and greater confidence in what we...

a month ago
10

Two Ways of Thinking, Two Explanation Challenges

We’re at a point of transition in this series. The most recent posts about attention, context, and gist are now under the umbrella of Kahneman’s System 1 or “fast” thinking. In the post below, I’m using the recurring story of Olivia to set...

a month ago
8

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Science of Explanation.

SubscribersEngagement73Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Lee LeFever

    I've been a professional explainer since 2007. I'm the author of The Art of Explanation (Wiley), founder of Common Craft, and helped establish the explainer video genre.

  • Frequently Asked Questions

    How can I access the email archive for The Science of Explanation?

    You can find recent issues that have been published by The Science of Explanation on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Science of Explanation have?

    To see how many people subscribe to The Science of Explanation, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Science of Explanation?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Science of Explanation as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Science of Explanation?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Science of Explanation using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Science of Explanation?

    Scroll up to where it says Related Newsletters to see other publications like The Science of Explanation. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Science of Explanation?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.