The Science of Explanation
Lee LeFeverA search for scientific evidence of why explanations succeed or fail. Weekly issues with original videos, images, and words by Lee LeFever, author of The Art of Explanation and founder of Common Craft.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 2 years ago | Last Issue | 15 days ago |
| Active | |||||
Read this Newsletter
scienceofexplanation.comLatest Issues
We've Been Studying "System 1" All Along
In this series, we’re following the path an idea takes as it travels from awareness to being stored in memory. By understanding the science behind this path, we can create explanations that work with the mind rather than against it.
The p...
Your Mind Gets the Gist in 100 Milliseconds
Let’s return to a familiar scenario: the feeling of walking into a party.
Previously, we discussed it in terms of attention, what earns it, and why. But there is an even faster, more automatic part of this scene: you quickly get the “gist...
The Science of Context - How Do We Know?
In this series, we’re tracing the path an idea takes when it enters the mind. Today’s post is about the idea that information, like a news headline or conversation, isn’t stored in the mind as-is. Instead, our minds apply context and look f...
Is Cognitive Science Real Science? (Video)
In the past, I was a little skeptical about the scientific study of the mind. It didn’t seem possible to observe and measure something that’s inherently invisible, like the mind processing a set of numbers. Is there real science in cognitiv...
The Metaphor that Changed Everything
In the 1950s, psychologists started to notice something remarkable: computers and the human mind can be measured in very similar ways. They both process information that can be measured in “bits”, which I covered in last week’s post on Clau...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Science of Explanation.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I've been a professional explainer since 2007. I'm the author of The Art of Explanation (Wiley), founder of Common Craft, and helped establish the explainer video genre.
Frequently Asked Questions
How can I access the email archive for The Science of Explanation?
You can find recent issues that have been published by The Science of Explanation on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Science of Explanation have?
To see how many people subscribe to The Science of Explanation, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Science of Explanation?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Science of Explanation as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Science of Explanation?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Science of Explanation using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Science of Explanation?
Scroll up to where it says Related Newsletters to see other publications like The Science of Explanation. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Science of Explanation?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.