
A search for scientific evidence of why explanations succeed or fail. Weekly issues with original videos, images, and words by Lee LeFever, author of The Art of Explanation and founder of Common Craft.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
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| Issues | 76 | Founded | 2 years ago | Last Issue | 11 days ago |
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Friends, I hope these posts help you understand not just what we know, but how we came to know it. The everyday work of researchers isn't often glamorous or exciting, but over time it produces new insights and greater confidence in what we...
We’re at a point of transition in this series. The most recent posts about attention, context, and gist are now under the umbrella of Kahneman’s System 1 or “fast” thinking. In the post below, I’m using the recurring story of Olivia to set...
In this series, we’re following the path an idea takes as it travels from awareness to being stored in memory. By understanding the science behind this path, we can create explanations that work with the mind rather than against it.
The p...
Let’s return to a familiar scenario: the feeling of walking into a party.
Previously, we discussed it in terms of attention, what earns it, and why. But there is an even faster, more automatic part of this scene: you quickly get the “gist...
In this series, we’re tracing the path an idea takes when it enters the mind. Today’s post is about the idea that information, like a news headline or conversation, isn’t stored in the mind as-is. Instead, our minds apply context and look f...
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The writers behind this newsletter.
I've been a professional explainer since 2007. I'm the author of The Art of Explanation (Wiley), founder of Common Craft, and helped establish the explainer video genre.
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