
Insights and tools for growth-focused tech leaders
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 3 years ago | Last Issue | 10 months ago |
| Active | |||||

The story is always the same:
Revenue keeps rising.
New sales pipelines overflow.
Leadership celebrates milestones. Confidence soars.
But underneath it all, retention is quietly eroding.
This is a scenario I’ve encountered repeated...
We were working with a $50 million product team, laser-focused on one mission: boost engagement.
Adoption was decent, but usage was sporadic.
Most users logged in once or twice per quarter.
That’s not traction, it’s a retention time...
We were in a room full of sharp people.
A churn chart sat on the screen, center stage in a performance review meeting.
At first glance, it looked like good news.
A clean downward trend.
Churn was falling.
Some team members smile...
Over a million user sessions taught me one thing:
The strongest feedback is silent and measurable.
I've helped grow and scale multiple software startups, several of which achieved successful exits. There's a recurring lesson:
Teams belie...
At some point after product-market fit, something shifts.
It’s not a sharp break.
More like a slow fuzziness creeping in.
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The writers behind this newsletter.
Data, Analytics, and AI Consultant | Tech Executive | Bootstrap Builder | Husband | Dad x2 |
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