The SEG3 Report
Gabriella Geisinger, Joe Condon, Derick TsaiWhere marketers go to stay plugged into the future of fandom.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 124 | Last Issue | 10 days ago | Active |
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You're looking in the wrong place for the next big IP
Hello everyone, welcome to Edition 112!
It’s now just over two weeks until we get to see many of you at SEG3 London! If you fancy attending the in-person version of this newsletter, and being alongside marketing and innovation leaders fro...
The new TikTok deal to watch
Hello everyone, welcome to Edition 111!
It’s now just over three weeks until we kick off the 5th annual SEG3 London alongside leaders from:
As a subscriber to The SEG3 Report, you can save over £100 on your Early Bird pass ⤵️
Secure Pas...
Nearly 85% of people engage positively with this type of marketing
Hello everyone, welcome to Edition 110!
It’s almost a month until many of you join us at SEG3 London, and here’s a first look at the latest technology and marketing leaders (we’ll announce publicly tomorrow) joining the line-up ⤵️
If you...
What the generational divide means for building fandom
Hello everyone, welcome to Edition 109!
Gabriella here, and today I’m really excited to be diving into IGN Entertainment’s Generations in Play report (and randomly name-dropping my current favourite TV show. It’s relevant, I promise).
Th...
The risk/reward of using GenAI
Hi all, Gabriella here for Edition 108!
This week, we’re delving into what Luminate’s Generative AI in Music, Film and TV report says about younger audiences’ attitudes towards GenAI, and what that means for all of you integrating it in y...
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