The SEG3 Report
Gabriella GeisingerWhere industry insiders go to stay plugged into the future of fandom.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 148 | Last Issue | 6 days ago | Active |
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The gaming platform taking over the front room
Hi everyone and welcome to edition 127 of The SEG3 Report! We’re still on sports, believe it or not, diving into the new NFL FLAG Heroes x Nex game.
Plus, our speed reads:
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Ads by Livewire brings gaming advertising into Canva
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Rob...
🎙️What Makes a Brand Culturally Relevant
Hey everyone - Episode 21 of The Speakeasy just landed.
In this episode, we sit with Partnerships and Sponsorships Strategy Lead, Perla Bloom, to discuss what it really takes for a brand to earn a genuine place in culture, why leaning into...
Red Bull launches Wings Cup in EA Sports FC 2027
Hey folks - welcome to edition 126 of The SEG3 Report!
Before I dive in, there’s some SEG3 LA speaker news that we’ve been dying to share (that everyone else but you has to wait until tomorrow to know!).
The CMO’s of both LA28 & LA Galax...
69% of fans use AI, only 59% trust it
In edition 125 of The SEG3 Report, it’s sports (again!) as we explore IBM’s recently published Sports Intelligence Report, which explores how AI impacts fandom, and the perhaps unsurprising factor at the bottom of it all: trust.
Plus, our...
🎙️ Fun, Audience, and Franchise: How Subway Surfers Made it to the Oscars
Welcome to episode 20 of The Speakeasy!
In this episode, SYBO CEO Mathias Gredal Nørvig joins Joe and Gabriella to break down where they draw the line between growth and overexploitation, what he'd advise anyone building a mobile-first IP...
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