The SEG3 Report
Gabriella Geisinger, Joe CondonWhere marketers go to stay plugged into the future of fandom.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 134 | Last Issue | 3 days ago | Active |
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seg3.beehiiv.comLatest Issues
🎙️ Behind the Scenes of the World’s Largest Marathon
Hey everyone!
In Episode 15 of The Speakeasy, Bhavesh Vaghela, Chief Product, Technology & AI Officer at London Marathon Events, join us to walk us through where and how LME are placing their innovation bets, how they're incorporating AI i...
What makes a good IP crossover?
Hi everyone, welcome to edition 119. It’s a sports-focused edition this week, where I dive into Disney’s NFL partnership and the benefits — and limits — of sports IP crossover.
Plus, some speed reads, also in the world of sports
- ATP...
From D&G to iced tea: Brands are entering their entertainment era
Hi everyone, welcome to Edition 118. This week I’m talking Versace apartments, actors fronting iced tea, and Bad Bunny. Or, more accurately, how brands are strategising to actively combat the attention crisis by partnering, showing up, and...
🎙️ The AI Innovations Bringing Hasbro's Characters to Life
Hasbro’s Gray Bright joins us for Episode 14 of The Speakeasy, delving into how the company’s new AI studio, Sixth Wall, is bringing its iconic characters to life. Gray tells Joe and Gabriella about their ‘behavioural licensing’ and ‘golden...
So, you want to do an anime-brand collab...
Hi everyone, welcome to Edition 117. This week I’m looking at what Witch Hat Atelier’s success and physical presence at anime expo means, and what any brand trying to collaborate with anime IP needs to consider.
Plus a couple of Speed Read...
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