The SEG3 Report
Gabriella GeisingerWhere industry insiders go to stay plugged into the future of fandom.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 142 | Last Issue | 6 days ago | Active |
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seg3.beehiiv.comLatest Issues
🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP
Welcome, folks.
Shelley Macintyre, CEO of Brands & Licensing at BBC Studios, sits down with Joe and Gabriella in episode 19 of The Speakeasy to share how BBC Studios knows when an IP is ready to stretch, and how her team balances giving fa...
Your average fan is using over 11 platforms per week
Hi everyone, and welcome to edition 123. Before I dive in, I wanted to let you know about not one but two events we’ve got coming up.
SEG3 is coming to Tokyo! During the Tokyo Game Show, we’re hosting an invite-only dinner on Thursday 17 S...
🎙️ Racing, Roblox, and Building Fandom of Formula E
Welcome, folks.
In Episode 18 of The Speakeasy, Sanjay Shivaram of Formula E joins Joe Condon & Jay Stuart to unpack how a motorsport series builds a gaming strategy without building its own game, and how a brand can 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 get d...
Spider-Man & $309 million in media value
Edition 122 is here, and this week, I’m looking into the multifaceted marketing behind the box office hit Spider-Man: Brand New Day.
Plus, some speed reads:
- Disney and TikTok announce a first-of-its-kind global short-form content-sha...
🎙️ How Ubisoft turns Video Games into Transmedia Franchises
Hello everyone!
In Episode 17 of The Speakeasy, we’re joined by Hélène Juguet, Managing Director of Ubisoft Film & Television in Paris, to explore all things franchise. Hélène walks Joe and Gabriella through her philosophy that timing can'...
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