The real conversations always happen outside the party. Light your metaphorical cigarette and pull up a chair.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 70 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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loismac.substack.comLatest Issues
I made way more money when I stopped trying so hard to sell
A behind-the-scenes breakdown of the simplest, smoothest, most profitable launch in 10 years of business
There was a time when my bookshelf groaned under the weight of self-help books and business guides, Napoleon Hill next to Building a S...
None of us are actually saying what we want to
Future-proof your business by becoming the person who actually says, creates, thinks and builds what they keep claiming they want to
I was writing a launch email on Tuesday morning, on the patio, with the coveted and never-truly-needed Sec...
The problem with personal branding
Why your name should mean something your work can prove, and how to uncover the living argument underneath everything you create
Your personal brand is what your work proves about you.
We’re all tired of being persuaded
On storytelling, trust, and the kind of marketing people can still bear to believe in
Storytelling is not a tactic, it is the entire infrastructure of trust in an economy that is about to require unprecedented levels of it.
Too interesting to be understood
How to make your own irreducible thinking findable without flattening it in the process.
Most of the marketing advice you have ever paid for was built for an economy that is currently ending. This is, counterintuitively, good news, particu...
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heart of a poet with the head of a strategist → where strategic communication meets uncensored expression. Subscribe for exclusive content. Sweet Talk is open ↓\ud83c\udf52
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