The real conversations always happen outside the party. Light your metaphorical cigarette and pull up a chair.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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loismac.substack.comLatest Issues
The problem with personal branding
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Your personal brand is what your work proves about you.
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Storytelling is not a tactic, it is the entire infrastructure of trust in an economy that is about to require unprecedented levels of it.
Too interesting to be understood
How to make your own irreducible thinking findable without flattening it in the process.
Most of the marketing advice you have ever paid for was built for an economy that is currently ending. This is, counterintuitively, good news, particu...
My best year in business during the worst year of my life
How I earned $594,381 as a writer in a year I spent mostly trying to survive
A note before you read on:
My non-strategic messaging strategy for setting up a Substack
Three pieces of writing that turn a stranger into a paid subscriber
This is not a Substack growth hack. This is just good old-fashioned creative writing principles combined with just enough direct-response copywriting techniques to make yo...
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