The Social Playbook
The go-to guide for healthcare professionals on social. Each issue breaks down what’s working across platforms, from strategy and trends to creator and brand interviews, resources and social media best practices.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 9 months ago | Last Issue | 3 days ago |
| Active | |||||
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medcreator101socialplaybook.substac...Latest Issues
🎙️ Why Patients Follow People They Connect With, Not Credentials
TL;DR
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Credentials get you a follow, but they don’t get anyone to stay
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Two doctors with identical training can build completely different audiences
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The differentiator isn’t your specialty, it’s YOU
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Four things make peo...
Your Social Media Questions, Answered: A Q&A with Med Creator 101
Share
The Biggest Mistake HCPs Make
Mimi: Let’s start by sharing one of the biggest challenges or mistakes we’ve seen healthcare professionals make.
Dustin: One thing is that I’ve talked to a lot of people about getting active...
🎙️ NEW EPISODE! 5 Secrets to Growing Your Social Media Following as an HCP
Hey there,
In this episode, Mimi Banks, social media expert with over 25 years of experience and Dr. Dustin Portela, a practicing Board-Certified Dermatologist with millions of followers across platforms, share the 5 secrets that actually...
The Webinar Replay is ready (48 hours only)
If you missed our live webinar (or want to revisit the session) the replay is now available. But only for the next 48 hours.
WATCH THE REPLAY
Replay available through June 27 at 11:59 PM EST.
Enrollment for Med Creator 101 Cours...
Dr. Steven Wallach on the Skill Medical School Doesn’t Teach: Communication
TL;DR
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Clinical expertise alone is not enough to grow online if audiences cannot understand or apply what you’re saying.
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Dr. Steven Wallach’s career highlights how years of surgical experience can become educational content that...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| #177 |
Authors
The writers behind this newsletter.
The go-to guide for healthcare professionals on social. Each issue breaks down what’s working across platforms, from strategy and trends to creator and brand interviews, resources and social media best practices.
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