The Social Playbook
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 10 months ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
medcreator101socialplaybook.substac...Latest Issues
🎙️ Where Do I Even Start?! Your Getting-Started Questions, Answered
Share
TL;DR
-
Start as a consumer, not a creator. Watching how other HCPs post teaches you the platform’s language before you ever hit record.
-
Pick your platform based on who you’re trying to reach, not what’s trendy. Pediatricia...
Doctors on Social Media: How Dr. Dana Corriel Is Redefining Life Beyond the Clinic
TL;DR
-
SoMeDocs (Doctors on Social Media) began as a free public directory, now open to all healthcare professionals, designed to connect the public, media, and brands with verified health experts.
-
Most advice given to physician...
What should I even post?!
Share
TL;DR
-
The topics you explain every single day are your first 10 content ideas.
-
One topic can generate 3-4 videos just by changing the angle: disease state, treatment, misconceptions, patient mistakes.
-
Repurposing isn...
🎙️ Why Patients Follow People They Connect With, Not Credentials
TL;DR
-
Credentials get you a follow, but they don’t get anyone to stay
-
Two doctors with identical training can build completely different audiences
-
The differentiator isn’t your specialty, it’s YOU
-
Four things make peo...
Your Social Media Questions, Answered: A Q&A with Med Creator 101
Share
The Biggest Mistake HCPs Make
Mimi: Let’s start by sharing one of the biggest challenges or mistakes we’ve seen healthcare professionals make.
Dustin: One thing is that I’ve talked to a lot of people about getting active...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Social Playbook.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #103 |
Authors
The writers behind this newsletter.
The go-to guide for healthcare professionals on social. Each issue breaks down what’s working across platforms, from strategy and trends to creator and brand interviews, resources and social media best practices.
Frequently Asked Questions
How can I access the email archive for The Social Playbook?
You can find recent issues that have been published by The Social Playbook on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Social Playbook have?
To see how many people subscribe to The Social Playbook, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Social Playbook?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Social Playbook as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Social Playbook?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Social Playbook using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Social Playbook?
Scroll up to where it says Related Newsletters to see other publications like The Social Playbook. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Social Playbook?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.