The Social Playbook
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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medcreator101socialplaybook.substac...Latest Issues
🎙️ The Biggest Med Creator Mistakes (And What They Learned)
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TL;DR
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Don’t chase virality. Focus on creating content that helps people, not recreating your last viral hit.
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Followers don’t equal customers. Building a business requires education, not just an audience.
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Protect you...
🎙️How Dr. Maren Locke Built a Million-Follower Brand Around Affordable Skincare
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TL;DR
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Start with what you know. Dr. Maren Locke built The Budget Dermatologist by turning everyday skincare questions from her practice into educational content, starting with an iPhone and YouTube.
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Authenticity creates...
🎙️Why Dr. Babak Azizzadeh Sees Social Media as Global Word of Mouth
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TL;DR
- Social media extends word of mouth. Roughly half of Dr. Babak Azizzadeh’s consultations come from direct referrals, but nearly every prospective patient checks his social media before their first visit, even when they’v...
Last Call: How to Enroll in Med Creator 101 and Get Your Free Creator Review Before Sunday
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TL;DR
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The FREE Creator Review offer ends Sunday, October 11 at 11:59 PM ET and includes feedback on your profile and bio, a review of one post or video, and five hooks written for your niche
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Inside Med Creator 101: eight...
How Dr. Kelly Killeen Turned Social Media Into Her Practice's Best Referral Source
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TL;DR
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Dr. Kelly Killeen’s platform started almost by accident. A single TikTok went viral and brought in 10,000 followers in 48 hours.
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She built her content style around answering the questions people were already asking...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Social Playbook.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The go-to guide for healthcare professionals on social. Each issue breaks down what’s working across platforms, from strategy and trends to creator and brand interviews, resources and social media best practices.
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