The Social Playbook
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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medcreator101socialplaybook.substac...Latest Issues
🎙️Why Dr. Babak Azizzadeh Sees Social Media as Global Word of Mouth
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TL;DR
- Social media extends word of mouth. Roughly half of Dr. Babak Azizzadeh’s consultations come from direct referrals, but nearly every prospective patient checks his social media before their first visit, even when they’v...
Last Call: How to Enroll in Med Creator 101 and Get Your Free Creator Review Before Sunday
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TL;DR
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The FREE Creator Review offer ends Sunday, October 11 at 11:59 PM ET and includes feedback on your profile and bio, a review of one post or video, and five hooks written for your niche
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Inside Med Creator 101: eight...
How Dr. Kelly Killeen Turned Social Media Into Her Practice's Best Referral Source
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TL;DR
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Dr. Kelly Killeen’s platform started almost by accident. A single TikTok went viral and brought in 10,000 followers in 48 hours.
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She built her content style around answering the questions people were already asking...
What Are the 5 Hook Types That Stop the Scroll on Social Media? Watch the Free Lesson
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TL;DR
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You have about three seconds to earn attention before someone scrolls past your post
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Most posts start with context and get to the point too late, which is how clear, accurate explanations from licensed providers ca...
What's Inside Med Creator 101, the Social Media Course Built for Licensed Providers
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TL;DR
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Patients are using social media to research providers, treatments, and the questions they have before they book
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Showing up with useful, credible content gives them a chance to become familiar with you and your expe...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Social Playbook.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The go-to guide for healthcare professionals on social. Each issue breaks down what’s working across platforms, from strategy and trends to creator and brand interviews, resources and social media best practices.
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