The Social Playbook
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 10 months ago | Last Issue | 4 days ago |
| Active | |||||
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medcreator101socialplaybook.substac...Latest Issues
🎙️How Dr. Dustin Portela Never Runs Out of Content Ideas
TL;DR
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Dr. Portela’s content ideas come from 4 consistent sources: patients, social media and news, AI tools, and audience comments and DMs
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Everything starts with a clear picture of who you’re speaking to, not a general audience...
How to Post Content Without Posting About a Patient
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TL;DR
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Your workday already generates content constantly, in the questions patients ask you every day
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The barrier usually isn’t a lack of ideas, it’s not knowing where the patient-privacy line sits, or not having a fast w...
🎙️ Why Camera Confidence Is a Skill HCPs Can Learn on Social Media (And What You Need to Know)
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TL;DR
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Many healthcare professionals were explicitly taught in med school to avoid social media, and that training is hard to unlearn
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Camera confidence isn’t innate; it’s built through reps, the same way any clinical skil...
For Busy HCPs: A Free 10-Minute Content Workflow That Actually Gets Posts Published
GET THE FREE 10-MINUTE CONTENT WORKFLOW
Right now, someone is typing a health question into their phone that you could probably answer in thirty seconds.
They’re searching for symptoms on TikTok. Watching procedures on YouTube. Reading he...
Consistency, Not Virality: The System Behind Care Clark's Community
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TL;DR
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Consistency after the viral moment is what actually grew Care Clark’s community
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Recurring content rituals like Self-Care Sundays and Skin Tip Tuesdays gave her audience something to expect every week
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Respondin...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The go-to guide for healthcare professionals on social. Each issue breaks down what’s working across platforms, from strategy and trends to creator and brand interviews, resources and social media best practices.
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