The Social Playbook
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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medcreator101socialplaybook.substac...Latest Issues
🎙️ Why You Aren’t Growing Even Though You're Posting Consistently
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TL;DR
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If posting isn’t turning into growth, the hook, the first three to five seconds of a video, is usually the first thing to check
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Every major platform has a retention graph that shows exactly where people stop watchi...
Physicians Don’t Learn Social Media in Med School. Consider This Your Content Rotation.
TL;DR
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The Content Rotation is a free five-day challenge for private practice owners, dermatologists, plastic surgeons, injectors, PAs and NPs who’ve posted on social media but hit a wall
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Every day, you’ll get one prompt, one gu...
🎙️ Dr. Chris Tomassian's Blueprint for Turning a Following Into a Practice
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TL;DR
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Social media gave Dr. Chris Tomassian confidence when opening his own private practice.
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Patient questions regularly become ideas for his social content.
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He keeps his content process simple enough to manage alo...
How Many Posts Were Hiding in Your Day Yesterday?
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TL;DR
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Content creation feels harder when you sit down without knowing what to post
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A normal day for a healthcare professional is already full of potential content ideas
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Patient questions, treatment explanations and...
🎙️How Dr. Dustin Portela Never Runs Out of Content Ideas
TL;DR
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Dr. Portela’s content ideas come from 4 consistent sources: patients, social media and news, AI tools, and audience comments and DMs
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Everything starts with a clear picture of who you’re speaking to, not a general audience...
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Authors
The writers behind this newsletter.
The go-to guide for healthcare professionals on social. Each issue breaks down what’s working across platforms, from strategy and trends to creator and brand interviews, resources and social media best practices.
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