I'm Zeb, a strategist by profession but a creatively and culturally entrenched mind by choice. Expect my readings to be filled with a variety of obscure references and answers for a lot of questions that no one asked for.
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The Hype Machine: How Virality Distorts Our Perception of Success
Let me paint you a picture. You’re sat at your desk, hunched over like a question mark, staring at a blank screen. Your coffee’s gone cold, your leg is twitching, and the cursor on your document blinks mockingly at you.
Football is an inherently cultural community to be involved in. It’s tribal, vastly passionate and oftentimes quite intimidating to onlookers.
#### Why did I do it?
The writers behind this newsletter.
Every strategist is just a frustrated creative
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