
I'm Zeb, a strategist by profession but a creatively and culturally entrenched mind by choice. Expect my readings to be filled with a variety of obscure references and answers for a lot of questions that no one asked for.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||

The Hype Machine: How Virality Distorts Our Perception of Success
In the age of social media, where trends spread like wildfire and opinions are amplified in echo chambers, the collective hype around products, TV shows, and cultural phenom...
Let me paint you a picture. You’re sat at your desk, hunched over like a question mark, staring at a blank screen. Your coffee’s gone cold, your leg is twitching, and the cursor on your document blinks mockingly at you.
You’ve Googled “ho...
Football is an inherently cultural community to be involved in. It’s tribal, vastly passionate and oftentimes quite intimidating to onlookers.
Fashion is almost exactly the same kind of community. It has its cliques, a vehemently diverse s...
It’s the question every asks first, and it’s a very fair question. Why would anyone bother to go so deep into the data behind their daily lives?
I suppose, personally, I wanted my own Spotify Wrapped. I was always so...
You know what the worst thing about holidays is? Coming back.
Holidays are a particularly cruel mistress when it comes to Sunday Scaries, but why is it that none of us seem to be able to truly switch off over the Winter break?
Well it’s...
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The writers behind this newsletter.
Every strategist is just a frustrated creative
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