The Solo Operator
Lucas WollschlagerMy playbook for building solo businesses to $20k+/mo. I write about the growth systems, marketing strategies, and lessons I've used to replace my W2 income in less than 90 days.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | a month ago | Last Issue | 8 days ago |
| Active | |||||
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thesolooperator.substack.comLatest Issues
Don’t “Niche down.” Do This Instead.
If you’ve spent any time in the online business world, you’ve heard the advice: niche down.
“Get hyper specific.”
“Define your ideal customer avatar down to their age, income, hobbies, what they eat for breakfast, and the name of their do...
The Offer I Should Have Built a Year Ago
I started my business in March 2025.
For over a year, I called myself a “marketing strategist.” Sometimes a “copywriter.” Sometimes a “fractional director of marketing.” Depended on who I was talking to. It paid the bills. But conversatio...
Solo Biz Deep Dive: The Dryer Vent Guy
One of my goals with this newsletter is not only to share my experiences and lessons learned growing my business, but to also feature other solo operators who are having success in their’s.
I’ve found that — whether you’re just getting st...
Why I Think More Christians Should Be Building Solo Businesses
I was in a mastermind group back in 2019/2020 with a bunch of young, aspiring entrepreneurs. They were all good people and I learned a lot while in the group. But I didn’t stick around very long.
The reason being the way they talked about...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Solo Operator.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a Catholic husband, father, marketer, and entrepreneur. Owner @ Veritas Copy | Documenting the journey @ The Solo Operator
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