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The Solopreneur Stack

David McIlroy

Helping you become (and remain) a successful solopreneur.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues102Founded2 years agoLast Issue4 months ago
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Latest Issues

The easiest way to get started as a solopreneur in 2026

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At the end of 2019, I was a little lost sheep.

I’d been working as a freelancer for a couple of years, writing articles about mattresses and managing social media accounts for football websites. And I hated it.

The m...

4 months ago
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One simple habit that makes self-promotion feel effortless

As solopreneurs, I think one thing we often suck at is self-promotion.

I get it, it’s hard. Putting yourself out there on the interwebs, day after day, for all the world to see? Sheesh.

And worse still, some other folks have zero inhibiti...

a year ago
13
3

How to know when it's time to throw out the old playbook


I hadn’t heard the word iterate too often until 2023.

And then, I seemed to hear it everywhere.

One of the chief proponents of it was (and is) , a prolific writer on Medium (and now Substack).

Eve’s written literally millions of w...

a year ago
2
1

There's one thing you must do to survive as a solopreneur


I spent most of 2022 growing my following on Twitter.

At the start of January, I had literally 3 followers on the platform. One was my wife.

By the end of December, I had over 16,000.

I went about it in a very methodical way. I’d...

a year ago
14
3

The first rule of solopreneurship (and why you need to break it)


The first rule of solopreneurship is you do not talk about solopreneurship.

To anyone.

(Imagine it’s Brad Pitt saying that while waggling his finger in your face)

At least, that’s how it so often seems to be for solo business peop...

a year ago
7
4

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  • David McIlroy

    I help creators develop brands, strategies and systems that transform their words into life-changing income. Solopreneur, coach, fiction author, podcaster, YouTuber and online writer. Lives in Northern Ireland.

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