The Speedrun
Jason LaiUnfiltered diary on how I built 40k+ followers in 12 months. Personal essays on digital leverage & career design for multi-interested individuals.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | a year ago | Last Issue | 8 months ago |
| Active | |||||
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jasonyslai.substack.comLatest Issues
Build an Atomic Personal Brand in 30 days
99% of people who want to start a personal brand in 2026 will never do.
And of those who start, 99% will quit because it is harder than they expected.
Unfiltered diary on how I built 40k+ followers in 12 months. Essays on atomic content c...
How to speedrun your first 10k followers disgustingly fast in 2026
January 2025.
A dead Instagram account with ~2k followers.
January 2026.
Same account 40k+ followers.
AND on track to hit 100k followers by December 2026 (Insane to say lol)
I loved making content, have been making content since 2020...
Become a multi-interested creator in your 20s
At 16, I realise everyone has a brand.
At 24, 40k followers in 12 months, this belief has only intensified.
The only difference is whether you created it consciously or allowed others to create it for you.
This is your reputation at scho...
How to kill the old you and rebrand yourself in 2026
In April 2024, I quit my corporate consulting job in hope of building an asymmetric 20s. A life with freedom.
I expected hardship, uncertainty and challenges that would test my determination for the goal. What I did not expect was the need...
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Unfiltered diary on how I built 40k+ followers in 12 months. Essays on atomic content creation for multi-interested people working a busy 9-5 to help speedrun your first 10k followers.
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