The Spillover
Natasha Lucia LovelyWhen did business news get so boring? Deep dives on the corporate tea you're already obsessed with, plus the leadership insight that actually makes you better at your job. It's WSJ meets the group chat, and yes, it's as fun as it sounds.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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readspillover.substack.comLatest Issues
The Carolyn Bessette Effect
Twenty-five years later and we are still talking about her.
Twenty-five years later and we are still talking about her.
If Your Brand Can Be Undone By A Logo, The Logo Isn’t The Problem.
Hot Take: If your brand can be undone by a logo, the logo isn’t the problem.
Hot Take: If your brand can be undone by a logo, the logo isn’t the problem.
I’ve Been Called 6 Different Names This Week
On being multidimensional seen, and showing up as all of you.
The name I was given is Natasha Lucia Lovely.
You Are the Souvenir: What Marriott’s New Campaign Gets Right About Branding
Marriott just dropped its first campaign with Wieden + Kennedy, and surprisingly, it’s not about hotel rooms, room service, or status points.
It’s about you.
At a time when most hospitality brands are still pushing product, offering flash...
What Martha Stewart Can Teach You About Branding Yourself
Why the original lifestyle mogul is still relevant - and how her strategy applies to every modern multi-hyphenate.
Martha Stewart didn’t build a lifestyle brand.
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The writers behind this newsletter.
The strategist who turned personal branding into a lifestyle.
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