The Sports Brief
The business of sport, decoded. Three free pieces a week. Sundays for members.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 58 | Founded | 2 years ago | Last Issue | 15 days ago |
| Active | |||||
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michaeljamescox.substack.comLatest Issues
Dear FIFA, We Want Our Beautiful Game Back
BTS were one of eight headline performers the 2026 World Cup final halftime show.
The biggest football match on the planet played host to its first half time show.
Total interval: 27 minutes and 19 seconds. The Laws of the Game, set by IF...
England’s Most Expensive Manager Blames 'DNA' For World Cup Exit. Have The FA Made A Mistake?
Thomas Tuchel has been backed by The FA to spearhead England at Euro 2028, despite England’s disappointing defeat to Argentina in the 2026 World Cup semi-final.
When the FA appointed Thomas Tuchel in November 2024, the logic was stated ope...
Nike Spent a Fortune on Rip the Script. Was It Worth It?
If you have not seen Rip the Script yet, the short version is this: Nike assembled over thirty of the biggest names in football, sport and entertainment, put them on a Hollywood film set directed by Wieden+Kennedy, and produced a six-minute...
Is Football the Most Profitable Sport on Earth?
Football, for all its global scale, produces a small minority of the world’s most profitable individual sports franchises.
Ask someone which sport makes the most money on earth and the answer will almost always be football. It is the obvio...
Why Sports Broadcasters Get Paid to Start Fires: The Business Behind Gabriel Clarke’s Tuchel Interview
Gabriel Clarke is good at his job. His 2013 ITV documentary Keane and Vieira: Best of Enemies, which took more than two years to bring together and produced one of the most gripping pieces of football television of the decade, is the kind o...
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The business of sport, decoded.
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