The Sports Brief
Decoding the business behind sport.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 2 years ago | Last Issue | 36 hours ago |
| Active | |||||
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michaeljamescox.substack.comLatest Issues
The $11 Million Fairytale: What Cabo Verde’s World Cup Run Actually Means Financially
On Friday evening in Miami Gardens, a 40-year-old goalkeeper made eight saves against the reigning world champions and nearly pulled off the greatest upset in World Cup history.
Cabo Verde lost 3-2 to Argentina in extra time. Lionel Messi...
The Cristiano Ronaldo Effect: How One Player Moves Millions of Shirts
There is a concept in sports marketing called the Ronaldo Effect. It is not a metaphor. It is a measurable, repeatable commercial event that has occurred at every club Cristiano Ronaldo has ever joined, without exception, across more than t...
Inside Manchester City’s £17M Coup for Enzo Maresca
On 29 June 2026, Manchester City formally announced Enzo Maresca as Pep Guardiola’s successor on a three-year deal. Within minutes, Chelsea released a statement. It was not congratulatory.
The Blues confirmed that a confidential settlement...
How Silverstone Turned Into a Four-Day Festival
In 2017, Silverstone was losing money. Badly. Attendances had dropped to 139,000, the circuit lost £2.8 million in 2015 and £4.8 million in 2016, and a contractual escalator clause meant the fee payable to Formula 1 was due to rise from £16...
The 3 Most Marketable Players at World Cup 2026
The 2026 World Cup is the most watched sporting event in history. The players lighting it up are not just competing for a trophy. They are competing to become the most commercially valuable athlete on the planet, in front of the biggest aud...
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Daily in-depth insights decoding the business behind sport.
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