The Sports Brief
The business of sport, decoded. Three free pieces a week. Sundays for members.
| Platform |  | Pricing | Only paid issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 58 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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michaeljamescox.substack.comLatest Issues
Dear FIFA, We Want Our Beautiful Game Back
Reviewing the 2026 World Cup halftime show.
The biggest football match on the planet played host to its first half time show.
England’s Most Expensive Manager Blames 'DNA' For World Cup Exit. Have The FA Made A Mistake?
Thomas Tuchel earns a reported £5 million a year on a contract written for one job: win a major tournament with England.
When the FA appointed Thomas Tuchel in November 2024, the logic was stated openly and repeated everywhere. Gareth Sout...
Nike Spent a Fortune on Rip the Script. Was It Worth It?
A six-minute film. Thirty stars. 65 million YouTube views in four days. And a company whose stock is still down 30% this year. The most talked-about sports campaign of 2026 is also a genuine business
If you have not seen Rip the Script yet...
Is Football the Most Profitable Sport on Earth?
It has 4 billion fans. It generates $10.9 billion from a single tournament. The Premier League reaches 212 countries. But commercially, football still lags behind the NFL.
Ask someone which sport makes the most money on earth and the answe...
Why Sports Broadcasters Get Paid to Start Fires: The Business Behind Gabriel Clarke’s Tuchel Interview
The question worth asking is not whether it was good journalism. It is why the incentive to do it exists at all.
Gabriel Clarke is good at his job. His 2013 ITV documentary Keane and Vieira: Best of Enemies, which took more than two years...
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The business of sport, decoded.
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