The Strategic Stack
Tonya WalkerSubscribe to The Strategic Stack for actionable insights, strategies, and best practices to optimize your Marketing Operations and Martech stack to achieve measurable business outcomes.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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thestrategicstack.substack.comLatest Issues
The Real Cost of Martech Decisions
I’ve been speaking a lot lately about the cost of martech procurement mistakes because I see it often with clients who have recently renewed a martech contract or are considering a platform migration or consolidation.
Most martech renewal,...
AI Success Starts with Strategy, Not Software
There’s a scene I’ve seen play out in more boardrooms than I can count: A leadership team wants to be "AI-ready." Someone suggests ChatGPT Enterprise or a shiny new AI-powered dashboard. Budgets are approved. Tools are purchased. And three...
Before You Integrate AI, Fix Your Data
Everyone wants AI to deliver answers. But are we asking whether the data behind those answers is even trustworthy?
Here's what I'm seeing. Disconnected systems, inconsistent taxonomy, and messy data quietly undermining AI outcomes. The mos...
GPT‑5 is Here!
GPT-5 is live for most users, but I wouldn't let it near a live campaign…(yet).
GPT‑5 will scale whatever it touches. As with every other AI model, tool, or implementation, if your data hygiene, permissions, and QA are messy, you will get...
AI Governance in Marketing Operations
Over the last year, I’ve watched marketing teams bolt generative‑AI plugins onto duct‑taped tech stacks and call it “innovation.” Then the hallucinations start, dashboards break, and someone pings me in a panic.
Here’s the problem: most or...
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Authors
The writers behind this newsletter.
Fractional Marketing Operations Strategist & Advisor. I help B2B companies build martech stacks that deliver real business value.
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