The Strategic Stack
Tonya WalkerSubscribe to The Strategic Stack for actionable insights, strategies, and best practices to optimize your RevOps tech stack and Martech stack to achieve measurable business outcomes.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | thestrategicstack.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
AI Success Starts with Strategy, Not Software
There’s a scene I’ve seen play out in more boardrooms than I can count: A leadership team wants to be "AI-ready." Someone suggests ChatGPT Enterprise or a shiny new AI-powered dashboard. Budgets are approved. Tools are purchased. And three ...
Before You Integrate AI, Fix Your Data
Everyone wants AI to deliver answers. But are we asking whether the data behind those answers is even trustworthy?
GPT‑5 is Here!
GPT-5 is live for most users, but I wouldn't let it near a live campaign…(yet).
AI Governance in Marketing Operations
Over the last year, I’ve watched marketing teams bolt generative‑AI plugins onto duct‑taped tech stacks and call it “innovation.” Then the hallucinations start, dashboards break, and someone pings me in a panic.
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Authors
The writers behind this newsletter.
Fractional AI Marketing Operations Strategist. I discuss AI governance and MOPS use-cases for B2B startups, mid-sized, and enterprise companies.
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