The Study of Influence
Tom De BruyneJoin me in exploring insights, thoughts, strategies and ideas on how influence works and how we can unlock its potential to create positive change in work, life, society and politics.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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tomdebruyne.substack.comLatest Issues
How to design a birth rate policy that produces more babies?
The Dutch publisher "The Correspondent” ran a fascinating piece the other day on how the conservative wing in America wants to fix the declining birth rate by rebuilding the country around the traditional nuclear family. The Heritage Founda...
Small AI-empowered teams will be highly disruptive in 2026
Executive summary:
Every consultancy faces the same impossible trade-off: grow and dilute quality, or stay small and leave opportunities on the table. I’ve lived this tension for 18 years. What I didn’t see coming: AI doesn’t make this...
Wennink's rapport is een masterclass systeemverandering
Het kabinet vroeg Peter Wennink in de zomer van 2025 om advies over het Nederlandse investeringsklimaat en toekomstig verdienvermogen. De vraag: hoe zorgen we dat Nederland’s economie weer kan groeien? Hoe creëren we de voorwaarden voor wel...
How cities think, feel and behave
Cities are living organisms. They think, feel, and behave in ways that reveal their deepest beliefs about the future.
Walking through Barcelona last weekend, I witnessed the city expressing one of its most optimistic thoughts: a gluten-fre...
If you don't shape the AI algorithm, the algorithm will shape you
Last week, a fascinating experiment took place that was so "successful" that OpenAI got quite alarmed and quickly reversed course. They allowed ChatGPT to express more personality. The result became immediately clear: ChatGPT transformed ov...
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Authors
The writers behind this newsletter.
Founder SUE Behavioural Design Academy Founder SATA Behavioural Consultancy Belgian, living in Amsterdam and Barcelona Married to his co-founder Astrid Groenewegen Podcast co-host @ What Gebeurt er Eigenlijk in je Hoofd
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