
How founders prove ideas with paying customers, get paid before they build, and decide on evidence whether to raise at all.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 4 years ago | Last Issue | 17 days ago |
| Active | |||||

This publication used to be called The Seedstrapped Founder. It’s now called Don’t Raise Yet, after the book I’m writing, and this post is the short version of what it’s about.
Most founders get handed a binary: bootstrap alone, or raise v...
Why do some founders seem to get endless amounts done yet never move forward? And why do others craft brilliant strategic plans but nothing ultimately gets done?
The answer clicked when I started thinking of founders like high-performance...
Venture capital (VC) has become the default way we think about funding a startup. And like most defaults, it often goes unquestioned.
If VC is the only way to build a startup, why bother picking it apart? The game is the game, am I right?...
Welcome!
Details of The Seedstrapped Breakfast event are at the bottom of the email 🥘 or continue on for Demo, Sell, Build inspiration.
I've watched hundreds of founders fall into the same t...
Too many first-time founders jump straight to “how much should I raise?”
Before they’ve answered the far more important question:
Should you raise at all?
This issue walks you through the SEEDS Funding Framework.
Use it to stay in con...
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The writers behind this newsletter.
Author of Don't Raise Yet: prove your idea with paying customers, then fund it on your terms. Entrepreneur in Residence at LSE, angel investor. Built and sold Deeson, co-founded OpenDialog.
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