the trendgeist
judithI make sense of the trends shaping how we dress, consume, and exist.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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thetrendgeist.substack.comLatest Issues
galliano and the point of no return.
Zara announced a two-year creative partnership with John Galliano and the internet reacted in the only way it knows how: shock, horror, memes. People have already filed it under two familiar stories. Either this is a win for democratisation...
death to vision boards, please.
I soft launched a new name for this newsletter. Off The Shelf is now The Archive. I needed a clean slate and to be honest, Off The Shelf felt like a random quip. My dream as a conscious consumer is a personal archive full of items I can rav...
the reset.
I’ll spare you the build-up: essays stay free, Geistlab (new) is paid, and The Archive (prev. Off The Shelf) goes behind a paywall on July 1st.
This post reflects on 2025, and shares what’s new and next for both free and paid subscribers....
this has everything to do with you
“You think this has nothing to do with you…
[..] it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry, when in fact, you’re wearing a sweater that was selected for you by the people...
off the shelf: slow burns and long games
Hi, I’m Judith. I make sense of the trends shaping how we dress, consume, and exist via the trendgeist (you can also find me on tiktok, instagram, and now, youtube.)
What the trendgeist is shaping up to be, is for the [deep] thinkers, inte...
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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for the chronically cultured, fashion thinkers.
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