Unwrapped
Andrea BrownUnwrapped with Andrea Brown peels back the layers of sports, branding, and the founder's journey—through the lens of a Black woman building in the game.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 166 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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andreabrown.substack.comLatest Issues
Every Athlete Has Brand Value. So Why Are Brands Still Acting Like Only Some of Them Count?
Let me start with A’ja Wilson.
Not because she signed anything this week. But because her name is written into a contract that has nothing to do with her directly — and everything to do with what she’s built.
South Carolina officially en...
For Decades, Brands Rented Player Culture. 500 NBA Players Just Bought It Back.
Hey, welcome back to Unwrapped. This week:
🏀 500 NBA players just became a brand — and they announced it at Cannes
👀 On My Radar: two campaigns doing athlete storytelling right
There’s a lot to unpack. Let’s get into it.
Somet...
The Knicks Didn't Just Win a Championship. They Gave a City Its Story Back.
When the New York Knicks won their first NBA championship in 53 years, the celebration felt bigger than basketball.
The ticker-tape parade drew hundreds of thousands of people. Social media was flooded with videos of fans crying, hugging s...
Serena Williams Is Redefining What a Comeback Looks Like
Nearly four years after stepping away from professional tennis, Serena Williams is back on a professional court at 44 years old. After competing in doubles at Queen’s Club (and winning) this week, and announcing additional grass-court appea...
If NIL Is Legal, Why Are We Still Acting Like It's Cheating?
The reaction to Texas Tech softball’s rise has been fascinating.
Not because people are debating whether the Red Raiders are good. They clearly are.
It’s because so much of the conversation sounds less like softball analysis and more like...
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communication thought leader | storyteller | creative director | sneaker enthusiast | retired educator
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