Unwrapped
Andrea BrownUnwrapped with Andrea Brown peels back the layers of sports, branding, and the founder's journey—through the lens of a Black woman building in the game.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 170 | Founded | 6 years ago | Last Issue | 31 hours ago |
| Active | |||||
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andreabrown.substack.comLatest Issues
What Does It Really Mean to Own Your NIL?
Jayden Daniels has an LSU legacy that few athletes will ever match.
In two seasons in Baton Rouge, he went from transfer quarterback to Heisman Trophy winner and one of the biggest names in college football. His No. 5 became synonymous wit...
Apparently, Everything Is AI Now.
This week, Cleveland officially welcomed the Sirens.
The WNBA expansion franchise, which will begin play in 2028, unveiled its name, colors, logo and overall identity after a 13-month process that included fan surveys, focus groups and con...
What I Learned at WNBA All-Star Weekend 2026
Welcome back to a special edition of Unwrapped.
This week I’m popping in a bit early to share something a little different.
Rather than breaking down a single story from the world of sports and branding, I wanted to take you behind the sc...
The Invisible Filter
Before I get into this week, I want to take you back to something I wrote in April.
I asked whether the Indiana Fever were more marketable—or simply more marketed.
I argued that visibility isn’t always earned. Sometimes it’s manufactured...
Every Athlete Has Brand Value. So Why Are Brands Still Acting Like Only Some of Them Count?
Let me start with A’ja Wilson.
Not because she signed anything this week. But because her name is written into a contract that has nothing to do with her directly — and everything to do with what she’s built.
South Carolina officially en...
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communication thought leader | storyteller | creative director | sneaker enthusiast | retired educator
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