Unwrapped
Andrea BrownUnwrapped with Andrea Brown peels back the layers of sports, branding, and the founder's journey—through the lens of a Black woman building in the game.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 172 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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andreabrown.substack.comLatest Issues
Tennis Has Entered the Culture Chat
There are tennis players who wear great outfits. And then there’s Naomi Osaka.
At this year’s US Open, Osaka walked onto the court in braids, a headband, and a basketball-inspired Nike kit before revealing a custom Who Decides War look cre...
Does the WNBA Have a Branding Problem?
If you’ve followed the conversation around the WNBA lately, you might think everything happening around the league has very little to do with basketball.
This month alone, a foul between Sophie Cunningham and DiJonai Carrington became a na...
What Does It Really Mean to Own Your NIL?
Jayden Daniels has an LSU legacy that few athletes will ever match.
In two seasons in Baton Rouge, he went from transfer quarterback to Heisman Trophy winner and one of the biggest names in college football. His No. 5 became synonymous wit...
Apparently, Everything Is AI Now.
This week, Cleveland officially welcomed the Sirens.
The WNBA expansion franchise, which will begin play in 2028, unveiled its name, colors, logo and overall identity after a 13-month process that included fan surveys, focus groups and con...
What I Learned at WNBA All-Star Weekend 2026
Welcome back to a special edition of Unwrapped.
This week I’m popping in a bit early to share something a little different.
Rather than breaking down a single story from the world of sports and branding, I wanted to take you behind the sc...
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The writers behind this newsletter.
communication thought leader | storyteller | creative director | sneaker enthusiast | retired educator
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