The Upside Brief
Rich LiberoHelping businesses discover their upside. Observations and marketing advice from Rich Libero, a long-time sports journalist, league and media executive.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 4 months ago | Last Issue | 10 days ago |
| Active | |||||
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These Brands Went Viral Before It Was a Thing
Let’s talk about brand marketing: Some sales dude calls you up and says something like: Hey, sponsor our pro tennis or golf or IndyCar race. We’ll slap your brand on X, Y, Z.
Of course, as a business owner you’re bombarded with this stuff...
How to Make Your Business More Attractive to Google AI Search
You own a business and get bombarded by a myriad of companies trying to sell you marketing. Some are agencies that deal in strategy. Some are single-focus tactics.
As a business owner, all you see is this equation: Spend + Marketing = Bus...
America Is Watching. Don't Waste It.
TV ratings hitting an impossible dream level. Thirty million-plus people tuning into matches. Bars packed. Roads empty.
This was the moment soccer aficionados imagined: soccer capturing the heart of the nation just in time for the country...
Fox Didn’t Buy Roku. It Bought the Living Room.
Every now and again I participate in content leadership job interviews. And I explain to potential employers that sure, content is important. In fact, how you tell your story is rather subjective and platform/audience driven. What really ma...
50 Years Later, Lessons from the NBA-ABA Merger
New York Nets superstar Julius Erving, aka “Dr J,” flies to the rim against the Spirits of St. Louis in 1974. (Wikipedia)
Next week – June 17th – marks the 50th anniversary of the ABA/NBA merger.
“San Antonio is one of the great basketba...
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Experienced journalist, sports league, media, content and marketing executive.
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