The Upside Brief
Rich LiberoHelping businesses discover their upside. Observations and marketing advice from Rich Libero, a long-time sports journalist, league and media executive.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 2 months ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
theupsidebrief.substack.comLatest Issues
The Unexpected Return of Channel Surfing
I started in the digital business back in the early dial-up days. One of the advantages of being around that long is you start recognizing operational patterns that never really change.
For instance: when we focus grouped users in the earl...
The Fear of Hiring Experience
“It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” — Steve Jobs
The mother of a minor league baseball player shared an anecdote about her son, who was a late-rou...
When the System Starts Driving the Driver
Fans of Frank Herbert’s Dune series understand the reference to the Butlerian Jihad, which involved humanity’s overreaction to technology. It led to a rejection of advanced technology and a return to a far more controlled, analog existence....
Racing Lessons for Your Brand
Last year my daughter and I drove down to Miami for the Formula One Grand Prix at Hard Rock Stadium. It was my first F1 race despite being a lifelong viewer. When we walked through the gates on Friday with nothing but a general admission Ca...
Even Small Businesses Can Market Like the NFL
By now you’ve seen enough “pre-draft coverage” of the NFL Draft. It’s endless conversation as the NFL does what it does best – peddle hope.
What the NFL does is smart and there’s something that can be learned from a templated machine that...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Upside Brief.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Experienced journalist, sports league, media, content and marketing executive.
Frequently Asked Questions
How can I access the email archive for The Upside Brief?
You can find recent issues that have been published by The Upside Brief on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Upside Brief have?
To see how many people subscribe to The Upside Brief, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Upside Brief?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Upside Brief as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Upside Brief?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Upside Brief using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Upside Brief?
Scroll up to where it says Related Newsletters to see other publications like The Upside Brief. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Upside Brief?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.