The Upstream from EdenLab
Leo RaymanEdenLab's whiteboard: Provocations, experiments and cutting-edge data at the frontier of the Green Transition, Clean Growth and Sustainable Innovation.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 5 years ago | Last Issue | a year ago |
| Active | |||||
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theupstream.substack.comLatest Issues
The Race to Win the Future: Who’s Actually Leading it?
What if you could look into the 2030s and see exactly which companies are crushing it?
Spoiler alert: they won’t be the ones just bragging about “net-zero” goals or carbon pledges. They’ll be the ones you can see - right now - offering ge...
Why It’s Time to Flip the Sustainability Script
At EdenLab we’re deeply invested in a transformative idea: That customer demand and purchase power isn’t just part of the sustainability problem - it’s a powerful part of the solution too.
Many companies focus their resources on supply-sid...
Forget predictions, here are three powerful questions for 2024 instead.
Humans are pretty bad at predicting things. Bear that in mind as you scroll past this year’s crop of predictions.
So rather than offer-up the same bland forecasts, we’re proposing three powerful questions for you to wrestle with in the yea...
What is Demand Switching?
At EdenLab we have a ruthlessly simple and realistic logic:
If companies can’t make money by becoming more sustainable they won’t do it.
And if they don’t do it, we’ve all had it.
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How To Take Your Ideas Upstream
You work in a sector that has been incredibly effectively in what it was designed to do: Spinning the wheels of consumption ever faster.
That purpose now feels at odds with a world of rising fires and floods, the weather going crazy and t...
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Authors
The writers behind this newsletter.
Designing and building better businesses - better for people and planet. Find me at the intersection of consulting, design, innovation and climate change. He/His.
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