The Watchtower
Showcasing everything creative \ud83d\udce7 [email protected]
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | a month ago | Last Issue | 11 days ago |
| Active | |||||
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dwatchtower.substack.comLatest Issues
Who Controls the Moment In The Music Industry?
When a song blows up, the story is always simple.
“It just happened.”
“It went viral.”
“The streets picked it.”
But that’s rarely the full picture.
Because moments don’t just appear.
They’re shaped.
The Myth of Purely Organic Succ...
The Death of the Local Scene In Afrobeats
There was a time when location meant everything.
If you wanted to understand a sound, you had to go where it lived.
Lagos.
Johannesburg.
Accra.
The scene wasn’t just music.
It was:
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The clubs
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The DJs
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The people in the...
Motion is loud. Momentum is quiet.
Everyone looks like they’re winning right now.
Streams are up.
Clips are viral.
New artists are breaking out every other week.
Thanks for reading! Subscribe for free to receive new posts and support my work.
From the outside, it feel...
Songs do not fail on release day.
They fail 30 days before, when nobody is watching.
Two weeks ago, an artist called me the night before his release. Everything was ready. Song mastered. Cover art uploaded. DistroKid submission in. He asked me one question. 'What should I...
Taste Is the Real Currency
There’s a quiet shift happening in music.
Most people don’t see it yet.
Thanks for reading! Subscribe for free to receive new posts and support my work.
They still think the game is about:
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Talent
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Consistency
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Marketing spen...
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Showcasing everything creative \ud83d\udce7 [email protected]
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