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The Weekly

Matt and Luigi

Bringing Wall Street to Main Street with actionable advice and outside-the-box thinking for all things small business.

Platform
Substack
PricingOnly free issues
PublishesDailyIssues746
SubscribersRead theweeklyfromshieldadvisory.substac...

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#26

Latest Issues

Recent posts by this newsletter. Browse the email archive.

Banks Say No, Crypto Says Go, and Hotels Keep Growing!

Trader Joe’s isn’t just a grocery store; it’s a strategy masterclass disguised as a place to buy $2 wine and cauliflower gnocchi. The store built a cult following by zigging where others zagged, leaning into quirky products, a nautical them...

2 months ago
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Bank Loan Approvals Aren’t Random—Here’s the Playbook.

Ever feel like business funding is controlled by some mysterious, secret algorithm? Like banks and lenders are running a VIP club, and you’re stuck outside guessing the password? You’re not wrong.

2 months ago
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The $50B Retail Shakeup No One’s Talking About.

Retail is dead, right? Wrong.

2 months ago
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Your Business is Losing Hours Every Day—Here’s How to Steal Them Back.

Most business owners are stuck in a daily time heist—except instead of stealing time, they’re getting robbed by emails, meetings, and last-minute “urgent” fires.

2 months ago
1
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Authors

The writers behind this newsletter.

  • Matt and Luigi
  • Frequently Asked Questions

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