
OODA as Boyd actually meant it — applied to the wars for reality and meaning that organizations are losing right now.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 439 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||

Markets keep changing. Your orientation had better change with them.
A few months ago, I published an article here titled “Orientation Is Capital.” My core thesis is that orientation belongs inside our understanding of capital because it c...
Independent thought for an age of machine judgment.
You can now scan for AI on every article published on Substack, which now uses Pangram. The irony is not lost on me, or anyone else learning and understanding Marshall McLuhan authentical...
Two seconds from the ocean, at roughly 695 miles per hour, Kegan “SMurf” Gill reached down and pulled the ejection handle. He does not remember deciding to do it. There was no time to decide. As he puts it, if he had stopped to think, he wo...
I listened to Zach Bush’s three hours with Joe Rogan on the car ride to another AAU tournament, and he never once said “OODA loop.” He didn’t need to. He spent the whole conversation describing it: the real one, not the four-boxes-and-arrow...
A few weeks ago I found out that one of my favorite authors and researchers, Andrew Gallimore was teaming up with Donald D. Hoffman for their Traces of the Other talk on June 13.
I’ve been following Gallimore fo...
Subscribers, engagement, traffic and sponsorship for The Whirl of ReOrientation: OODA as Boyd Actually Meant It..
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The writers behind this newsletter.
U.S. Marine. Asset management vet. Two decades developing Boyd's OODA framework where a wrong read isn't a learning opportunity — it's an existential threat. Co-host, No Way Out | Partner, AGLX
Retired U.S. Navy Captain, co-creator of The Flow System, No Way Out podcast producer and co-host, TEDx speaker, and girl dad.
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