The Whirl of ReOrientation: OODA as Boyd Actually Meant It.
Mark McGrath | OODA Synthesist, Brian “Ponch” RiveraOODA as Boyd actually meant it — applied to the wars for reality and meaning that organizations are losing right now.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 429 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
thewhirl.substack.comLatest Issues
Remembering Jim Rutt (1953–2026)
We’re saddened to learn of the passing of our friend Jim Rutt, who died at home on May 27. He was 72.
Jim was one of our early guests, and one of the first to take seriously what we were trying to build. We’re grateful for that, and we’ll...
The Fractals of Finance: Richard Brennan on Complex Adaptive Markets and the Real OODA Loop
Most investors lose because they are running a predictive model in a system that punishes prediction. Richard Brennan has spent decades building the alternative: align with price instead of predicting it.
Richard Brennan is a trend followe...
The AI Panic Plato Refuted Twenty-Four Centuries Ago
Orientation is the edge.
You probably agree with Marshall McLuhan that “the medium is the message.” You may also believe AI is different, that this time the critic is right, that something irreplaceable is being hollowed out, that the kids...
Why the NFL Combine Fails: OODA, Constraints-Led Coaching, and the Future of Football Cognition
The NFL Combine measures the wrong variable. Shawn Myszka has spent two decades training NFL players and watching the gap between what the combine predicts and what wins on Sundays.
Shawn Myszka, founder of Emergence and co-author of Enhan...
Your Crisis Response Was Flawless. Your Read Was Not.
Stop Scrolling. Start Operating.
Astronomer’s Gwyneth Paltrow video was a competent piece of work. Polished production. Clever casting — the meta-layer with Chris Martin all but written into the script. Fast turnaround. Wide distribution....
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Whirl of ReOrientation: OODA as Boyd Actually Meant It..
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
U.S. Marine. Asset management vet. Two decades developing Boyd's OODA framework where a wrong read isn't a learning opportunity — it's an existential threat. Co-host, No Way Out | Partner, AGLX
Retired U.S. Navy Captain, co-creator of The Flow System, No Way Out podcast producer and co-host, TEDx speaker, and girl dad.
Frequently Asked Questions
How can I access the email archive for this newsletter?
You can find recent issues that have been published by this newsletter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does this newsletter have?
To see how many people subscribe to this newsletter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in this newsletter?
Newsletter advertising can be extremely effective when it's done right. Before you pitch this newsletter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like this newsletter?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact this newsletter using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to this newsletter?
Scroll up to where it says Related Newsletters to see other publications like this newsletter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact this newsletter?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.