The Word by Sonder & Tell
The Word by Sonder & Tell, Kate HamiltonA very useful newsletter from three strategists and writers. The things that keep us up at night and shift the way we think about brand.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 278 | Subscribers | Read | sonderandtell.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Ask better questions, get better answers
Sit next to my husband at a wedding and he won’t ask what you do, he’ll ask about your sex life. It’s a trick he swears by (passed down from his grandmother of all people): skip the small talk, find out who’s up for a real conversation, and...
For the love of merch
A few winters ago, we decided to create a trio of S&T branded hats to gift clients at Christmas. A blue one with The Vortex (the headspinny state where you get too deep trying to crack a strategy or creative idea), a black one with Hero’s J...
Your late-summer reading list
I know it’s actually very serious, and indicates the complete decline of journalistic integrity, but there’s also something just mind-bogglingly hilarious about this headline on the Guardian: Chicago Sun-Times confirms AI was used to create...
Brand substacks we wish existed (psst… that’s yours)
“I think 2026 will be a renaissance towards long-form reading, more Substacks, YouTube, television, and magazines. People will hit brain rot fatigue.”
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Authors
The writers behind this newsletter.
A really useful newsletter from three writers and strategists at Sonder & Tell agency. Sharing the things that keep us up at night and shift the way we think about brand.
writer, strategist, co-founder at Sonder & Tell
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