The Word by Sonder & Tell
The Word by Sonder & Tell, Kate HamiltonA very useful newsletter from three strategists and writers. The things that keep us up at night and shift the way we think about brand.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 282 | Subscribers | Read | sonderandtell.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
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Firstly I just want to say I’m sorry I’m writing a newsletter on AI. If I never saw those two little corporate letters again I’d die happy. I would like to know if they are going to kill us one day, but to be honest I’d probably still use i...
How to pitch brand to people who don’t buy it (yet)
Have you ever done a really great pitch that you came away from buzzing, to follow the same formula a few weeks later and it lands like wet spaghetti? It can happen to internal brand people too. You pitch a project to your brand-focused bos...
Your founder story is good PR
When you start a brand as a founder, your story is the brand. It’s your baby. Your idea. You do all the talking, pitching and selling. And it can be good! Heartfelt, genuine, inspiring, TED-talk-ready, even angry. The type of goosebump indu...
Who is doing brand right, right now?
Ask ten different people what a brand is and you’ll get ten different answers. That’s because brand lives in both worlds: the tangible – logos, tone of voice, product – and the intangible – feelings, stories, gut instinct.
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Authors
The writers behind this newsletter.
A really useful newsletter from three writers and strategists at Sonder & Tell agency. Sharing the things that keep us up at night and shift the way we think about brand.
writer, strategist, co-founder at Sonder & Tell
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