Reletter
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A very useful newsletter from three strategists and writers. The things that keep us up at night and shift the way we think about brand.

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Substack
PricingOnly free issuesPublishesWeekly
Issues293Founded2 years agoLast Issue18 days ago
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Latest Issues

I name brands for a living. I still can’t name my baby.

You make something. Build it from scratch. And then, before you let this precious thing out into the world – to thrive, suffer, experience it all – you have to give it a name.

Brand or baby, it can be tricky. As a copywriter and pregnant p...

18 days ago
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Here for hobbies not side hustles

“Kate, I’ve been meaning to ask you… do you know what a Victorian puzzle pocket is?”

Reader, I did not, when our Creative Lead Rae messaged one early May morn. (Hello, btw! We’re back from summer break).

This frankly adorable craft is an...

a month ago
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Pitching is just dating with worse ghosting

I’d be more smug about the fact that I’m now married and don’t have to date if I didn’t have to pitch for a living because it is much the same, my friends. The initial interest that leads to something or nothing. The sparks, the duds and th...

4 months ago
18
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Please don't bring that book on this holiday

I was trying to find a hook for this newsletter that would just let us write about books this week, and I landed on the best books for different types of summer holiday. Is it a bit 2010 Grazia? Yes. Is it actually a good idea to match your...

5 months ago
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FREEBIES! FREEBIES!

This time last week, I was slamming the laptop shut and hotfooting into town for ice cream. Free ice cream! My favourite flavour! It was Ben & Jerry’s Free Cone Day, which started back in 1979 as a thank you to customers who’d visited their...

6 months ago
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  • The Word by Sonder & Tell

    A really useful newsletter from three writers and strategists at Sonder & Tell agency. Sharing the things that keep us up at night and shift the way we think about brand.

  • Kate Hamilton

    writer, strategist, co-founder at Sonder & Tell

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