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The Work That Holds

Benjamin Antoine

Keep the job. Grow the Business. Own your future.

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Substack
PricingFreemiumPublishesWeekly
Issues67Founded2 years agoLast Issue6 days ago
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Latest Issues

Stop Trying to "Grow" Like a Full-time Creator

Have you ever watched a “Fitness Vlog” online?

The person is always in incredible shape.

Their muscles flex as they move through the workout and somewhere between the protein powder, supplements and energy drink they casually imply that i...

6 days ago
40
10

Why I Rebranded My Newsletter (and why you might want to as well)

I started the 2Hour Creator Stack in July 2024.

I was fed up with the state of work, the internet and productivity. My initial goal was to take a stand against hustle culture, quick hacks and disposable content.

And so I wrote about it. A...

13 days ago
50
22

The Dynamic that Built $100 Billion Economy Now Works Against You

It’s 2020 and the world goes berserk.

Covid forces people inside.

Screen time skyrockets and silicon valley takes action.

This was the moment that VC capital started to flood into the system.

Up until this point the internet was still...

20 days ago
34
14

If you’re not Quitting, not Pivoting, and Consistency isn’t the Problem — What do you actually do?

What I found caught me off guard.

Last weekend I took the time to review some of my own articles.

a month ago
29
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You Chose a Niche. So Why Do You Still Sound Like Everyone Else?

We’ve all heard the niche argument.

Some swear by going narrow. Some swear by staying broad. Most people are tired of both camps so I’m not interested in re-running that debate. I want to talk about something that sits beneath it.

Your...

a month ago
55
19

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  • Benjamin Antoine

    Keep the job. Grow the business. Own your future. Building part time slowly in a culture of urgency. British writer. Based in Germany.

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