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The Work That Holds

Benjamin Antoine

Keep the job. Grow the Business. Own your future.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues70Founded2 years agoLast Issue7 days ago
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Latest Issues

The Question every Digital Writer eventually has to answer

You show up every day. You are consistent. You post daily Notes. You send a long form email once a week. You network and DM. You’re learning and growing and doing all the right actions yet somehow something still doesn’t quite fit.

The wor...

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Why most Substack advice was never meant for someone like you

If you’re reading this I’m guessing you are not 20 years old. You probably have a decent job, maybe a family and a mortgage. You have a burning desire to create something of meaning and value. You want to make a difference. You’ve consumed...

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How to Build a Coherent Online Identity When You Have Too Many Interests

How to figure out who you, what to build and most importantly how.

If you’re reading this you are a human being, not a content machine. This means you have multiple interest which may change over time. You also want to express yourself and...

21 days ago
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Stop Trying to "Grow" Like a Full-time Creator

Have you ever watched a “Fitness Vlog” online?

The person is always in incredible shape.

Their muscles flex as they move through the workout and somewhere between the protein powder, supplements and energy drink they casually imply that i...

a month ago
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Why I Rebranded My Newsletter (and why you might want to as well)

I started the 2Hour Creator Stack in July 2024.

I was fed up with the state of work, the internet and productivity. My initial goal was to take a stand against hustle culture, quick hacks and disposable content.

And so I wrote about it. A...

a month ago
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  • Benjamin Antoine

    Keep the job. Grow the business. Own your future. British writer. Based in Germany.

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