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To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.

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PricingOnly free issuesPublishesWeekly
Issues38Foundeda year agoLast Issue5 days ago
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Artwork for The Working Class Project

Latest Issues

Working Class Weekly: Costs, Corruption, And Our Campaign To Win Colorado

Last week, we shared how our research with working class voters informed our paid strategy in Mississippi — where Democrats have a longshot Senate race, but one of their best there in decades. Now, we’re putting those lessons to work in Col...

5 days ago
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Working Class Weekly: Expanding the Battleground in Mississippi

Last week, we shared how our research with working class voters informed our paid media strategy in Alaska — a state that’s been reliably red for years but is ripe for a potential Democratic upset in the Senate race this year.

We’re contin...

12 days ago
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Working Class Weekly: Winning Back the Working Class in Alaska

Last week, we launched our paid midterm campaign in Pennsylvania, sharing how focus groups and conversations with working class voters there shaped our paid media strategy in the state. American Bridge is continuing that strategy, extending...

19 days ago
6
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Working Class Weekly: Winning the Battleground in Pennsylvania

Last week, we shared how our focus groups and conversations with working class voters in North Carolina shaped our paid media strategy in the state. This week, American Bridge is continuing that strategy with new ads launching in Pennsylvan...

a month ago
17
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Working Class Weekly: Launching Our Campaign to Win Back the Working Class in North Carolina

Earlier this summer, we told you that the GOP support among working class voters in North Carolina was starting to fracture. Our focus groups this spring found these voters still frustrated with rising costs that show no sign of coming down...

a month ago
16
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  • The Working Class Project

    To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.

  • Mitch Landrieu

    Co-chair,@American_Bridge; Founder, @unumfund; Former Mayor & Lt. Governor

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