The Working Class Project
The Working Class Project, Mitch LandrieuTo win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 35 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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workingclassproject.substack.comLatest Issues
Working Class Weekly: Winning the Battleground in Pennsylvania
Last week, we shared how our focus groups and conversations with working class voters in North Carolina shaped our paid media strategy in the state. This week, American Bridge is continuing that strategy with new ads launching in Pennsylvan...
Working Class Weekly: Launching Our Campaign to Win Back the Working Class in North Carolina
Earlier this summer, we told you that the GOP support among working class voters in North Carolina was starting to fracture. Our focus groups this spring found these voters still frustrated with rising costs that show no sign of coming down...
Working Class Weekly: Working Class Voters Are Changing The Way They Talk About Government Programs
We’re back this week with new findings from the largest research effort in the Democratic Party to understand how working class voters are thinking about the 2026 midterms — and what Democrats need to do to earn their votes.
Since early 20...
Working Class Weekly: How Campaigns Are Using Working Class Messaging To Offer A Different Path Forward
Last week, we examined how Democrats are using working class messaging to power their campaigns. Across the country, campaigns are messaging relentlessly about costs and corruption — putting health care cuts, special interests, and self-dea...
Working Class Weekly: How Campaigns Are Using Working Class Messaging
Last week, we shared the top negatives that are moving voters in our focus groups across the battleground. These voters are fed up with rising costs, and they’re not seeing things get better. Their economic anxiety is paired with a sense of...
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Authors
The writers behind this newsletter.
To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.
Co-chair,@American_Bridge; Founder, @unumfund; Former Mayor & Lt. Governor
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