
To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 38 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||

Last week, we shared how our research with working class voters informed our paid strategy in Mississippi — where Democrats have a longshot Senate race, but one of their best there in decades. Now, we’re putting those lessons to work in Col...
Last week, we shared how our research with working class voters informed our paid media strategy in Alaska — a state that’s been reliably red for years but is ripe for a potential Democratic upset in the Senate race this year.
We’re contin...
Last week, we launched our paid midterm campaign in Pennsylvania, sharing how focus groups and conversations with working class voters there shaped our paid media strategy in the state. American Bridge is continuing that strategy, extending...
Last week, we shared how our focus groups and conversations with working class voters in North Carolina shaped our paid media strategy in the state. This week, American Bridge is continuing that strategy with new ads launching in Pennsylvan...
Earlier this summer, we told you that the GOP support among working class voters in North Carolina was starting to fracture. Our focus groups this spring found these voters still frustrated with rising costs that show no sign of coming down...
Subscribers, engagement, traffic and sponsorship for The Working Class Project.
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The writers behind this newsletter.
To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.
Co-chair,@American_Bridge; Founder, @unumfund; Former Mayor & Lt. Governor
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