TheClue
Goodness ChibunnaEmpowering Africa's next generation of journalists and storytellers through trainings, opportunities and mentorship.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | theclue.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Inside the most expensive mistake NGOs make with the media
Your organisation has a story journalists would actually chase. Nobody inside knows it exists. The communications team probably walked past it this morning.
You think the interview starts with the first question. No, it doesn’t
Sixty seconds is all it takes for a journalist to form a working hypothesis about who you are.
Why most leaders communicate like press releases—and how to stop
The troubling part is not that organisations speak this way. It is that leaders do. Individually. Voluntarily. As though the press release is not a format but a personality.
The lie journalists are taught about impact
The lie journalists are taught is comforting because it simplifies responsibility.
Authors
The writers behind this newsletter.
I’m a journalist, editor, and strategic communications advisor. Currently News Editor at TheCable. I work with leaders and institutions on editorial judgment, narrative framing, and high-stakes communication, especially where credibility matters.
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