TheClue
Goodness ChibunnaEmpowering Africa's next generation of journalists and storytellers through trainings, opportunities and mentorship.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 4 years ago | Last Issue | 12 days ago |
| Active | |||||
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theclue.substack.comLatest Issues
The price of asking ChatGPT to roast you
Photo: Gemini
There is something fascinating about our willingness to let a machine insult us.
The trend is simple enough. You open ChatGPT, type a prompt asking it to roast you based on your previous conversations, and wait for the mach...
Conversations are doorways
At the Kuchingoro IDP camp in Abuja on December 25, 2015 | Photo: Yinka Adeparusi
Some of the biggest turns in our lives do not arrive looking like turning points. Sometimes, they begin as ordinary conversations: a question asked in passi...
How to communicate AI strategy to a workforce that is afraid of being replaced
Every organisation is communicating an AI strategy right now. Very few are saying anything their workforce actually believes.
When people hear that their organisation is adopting AI, what they are really hearing is that the calculus of the...
Your biggest communication risk isn’t the media — it’s your own people
The story you tell the world only works if it still makes sense to the people inside.
A few years ago, I worked with an organisation that, from the outside, looked exemplary. It was frequently referenced in sector conversations. Its report...
What government communicators can learn from journalists
If you want to understand why public communication so often misses its mark, it helps to look at how journalists do the same job differently.
There is a joke that circulates quietly among communications professionals: government communicat...
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Authors
The writers behind this newsletter.
I’m an editor and strategic communications advisor. I work with leaders and institutions on editorial judgment, narrative framing, and high-stakes communication, especially where credibility matters.
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