TheClue
Goodness ChibunnaEmpowering Africa's next generation of journalists and storytellers through trainings, opportunities and mentorship.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 4 years ago | Last Issue | 25 days ago |
| Active | |||||
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theclue.substack.comLatest Issues
How to communicate AI strategy to a workforce that is afraid of being replaced
Every organisation is communicating an AI strategy right now. Very few are saying anything their workforce actually believes.
When people hear that their organisation is adopting AI, what they are really hearing is that the calculus of the...
Your biggest communication risk isn’t the media — it’s your own people
The story you tell the world only works if it still makes sense to the people inside.
A few years ago, I worked with an organisation that, from the outside, looked exemplary. It was frequently referenced in sector conversations. Its report...
What government communicators can learn from journalists
If you want to understand why public communication so often misses its mark, it helps to look at how journalists do the same job differently.
There is a joke that circulates quietly among communications professionals: government communicat...
What I know about influence that most communications consultants won’t tell you
If you are working with a consultant who is not talking to you about these things, it is worth asking why.
There is a version of communications consulting that is mostly theatre. It involves a lot of frameworks with impressive names, decks...
What most organisations get wrong when building a communications team
The biggest mistake organisations make when building a communications team happens before the first person is even hired.
There is a moment many organisations eventually reach. The work is growing, the programmes are expanding, partnership...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I’m a journalist, editor, and strategic communications advisor. I work with leaders and institutions on editorial judgment, narrative framing, and high-stakes communication, especially where credibility matters.
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