In Theory
The Editors of TheoryA weekly newsletter from the editors of Theory.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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theory.substack.comLatest Issues
Our Guide to the Upper East Side
This special edition of “Field Notes” was compiled in celebration of our fall campaign film: Moments, Made by NYC. The series of episodic vignettes follow Diana and Marcos as they move through Manhattan's Upper East Side, capturing the smal...
How to Pass (More Like Ace) the Preppy Style Test
Take a seat and open your textbooks to Chapter 2026: School Days. This time of year, we’re reminded of that fresh-start, first-day-back mentality. Raise your hand if you were anxiously (but excitedly) planning the perfect outfit. But even i...
6 Outfit Formulas That Equal a Perfect Ten
Outfits, in some ways, are like chemistry. Every garment in your closet is an atom—building blocks ready and waiting to bond together into cohesive molecules. This may sound like a reach, but it’s really just our take on girl math, which is...
Where to Book When You Can Actually Get a Res
August is here. It’s arguably the quietest—if you can call it that—time in NYC, as locals spend weekends out East or travel abroad for longer vacations.
Not escaping the hustle and bustle? The good news: you might actually be able to book...
Out of Office With Team Theory
Itinerary: booked. Out of office message: scheduled. Summer means Team Theory is on the move.
From islands in the Mediterranean to the Bay Area, from the French Riviera to points along the East Coast, we’ve been all over the map. And we’re...
Key Facts
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
An unfiltered weekly digest sharing our theories on the latest trends, guest edits, New York recommendations and reverie, and behind-the-scenes stories about the people who make Theory tick.
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