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A weekly newsletter from the editors of Theory.

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Substack
PricingOnly free issuesPublishesWeekly
Issues32Founded2 years agoLast Issue16 days ago
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Latest Issues

Notes on Softness, Written From Home With Gabriella Karefa-Johnson

Introducing Moments of Softness, a series in celebration of Theory’s signature Regal Wool.

New York is a city of extremes: hard concrete sidewalks, crowded trains, bright lights, busy schedules, and constant pressure to keep moving. Somewh...

16 days ago
6

Balancing Regality and Grit in the City With Mandy Lee

On paper, as an Aries sun eldest daughter with an OCD diagnosis, I should be the furthest thing from soft. Living in NYC hardens you, they say. The hustle + bustle, constant schlepping, shoulder checking finance bros glued to their phones,...

17 days ago
17

“Seasons Change—and Yet, I Stay the Same” With Lynette Nylander

Introducing Moments of Softness, a series in celebration of Theory’s signature Regal Wool.

New York is a city of extremes: hard concrete sidewalks, crowded trains, bright lights, busy schedules, and constant pressure to keep moving. Somewh...

18 days ago
9

The Softer Side of New York With Jalil Johnson

Introducing Moments of Softness, a series in celebration of Theory’s signature Regal Wool.

New York is a city of extremes: hard concrete sidewalks, crowded trains, bright lights, busy schedules, and constant pressure to keep moving. Somewh...

19 days ago
8

How to Slow Things Way Down With Erika Veurink

Introducing Moments of Softness, a series in celebration of Theory’s signature Regal Wool.

New York is a city of extremes: hard concrete sidewalks, crowded trains, bright lights, busy schedules, and constant pressure to keep moving. Somewh...

19 days ago
12
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  • The Editors of Theory

    An unfiltered weekly digest sharing our theories on the latest trends, guest edits, New York recommendations and reverie, and behind-the-scenes stories about the people who make Theory tick.

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