In Theory
The Editors of TheoryA weekly newsletter from the editors of Theory.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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theory.substack.comLatest Issues
Embracing Autumn in New York City
Do you feel that? The crisp bite in the air, the whispers of a breeze rustling leaves, the overwhelming urge to (finally) reach for every knit in your closet? Us, too.
Fall has landed in New York, and we’re waiting with open, eager arms. A...
“Anyone can make a list of famous people. That’s not casting.”
So much of how a fashion campaign performs or how a cover sells comes down to the face. Does this person resonate? Is the timing right? Does the connection to the project feel authentic? It’s Jill Demling’s job to answer these questions and...
Our Guide to the Upper East Side
This special edition of “Field Notes” was compiled in celebration of our fall campaign film: Moments, Made by NYC. The series of episodic vignettes follow Diana and Marcos as they move through Manhattan's Upper East Side, capturing the smal...
How to Pass (More Like Ace) the Preppy Style Test
Take a seat and open your textbooks to Chapter 2026: School Days. This time of year, we’re reminded of that fresh-start, first-day-back mentality. Raise your hand if you were anxiously (but excitedly) planning the perfect outfit. But even i...
6 Outfit Formulas That Equal a Perfect Ten
Outfits, in some ways, are like chemistry. Every garment in your closet is an atom—building blocks ready and waiting to bond together into cohesive molecules. This may sound like a reach, but it’s really just our take on girl math, which is...
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| #26 |
Authors
The writers behind this newsletter.
An unfiltered weekly digest sharing our theories on the latest trends, guest edits, New York recommendations and reverie, and behind-the-scenes stories about the people who make Theory tick.
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