A weekly newsletter from the editors of Theory.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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theory.substack.comLatest Issues
New York's Coolest (Literally) Locales
The heat has settled over New York City. It’s the kind of weather we were endlessly wishing for back in the long, dark, blizzard-y winter. And we love it... in small doses. Preferably on a beach, with a book—and a spritz—in hand, stifling s...
Now Boarding: A Closet With Frequent Flyer Status
The Curated Closet is a monthly series where we invite you into the homes of some of Theory’s most stylish personnel—a tour de fashion, if you will. This is how they keep their spaces organized, inspired, and, of course, very chic.
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Genderless Dressing: The Beauty of Switching Sections
There’s no disappointment like browsing an entire section, for what seems like hours, and finding nothing. Leaving a store (or abandoning an online shopping cart) with nothing to show for it feels like...a failure—especially in those cases...
The Great Escape: Summer Out of the City
We adore our hometown. New York, New York—the city so nice, they named it twice.
But sometimes distance does indeed make the heart grow fonder.
And there’s no better time of year than early summer to venture out of the five boroughs for a...
One and Done: The Dress *Is* the Outfit
Here we go again. Temperatures rise, and our energy to put together an outfit plummets—and, of course, at the worst point of the year to have a fashion creative block. Winter hibernation is over, the days are longer, our calendars are filli...
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Authors
The writers behind this newsletter.
An unfiltered weekly digest sharing our theories on the latest trends, guest edits, New York recommendations and reverie, and behind-the-scenes stories about the people who make Theory tick.
Food and culture writer. Author of ON EATING (2026); NO MEAT REQUIRED (2023); DESDE MI ESCRITORIO (2023). Publishing From the Desk of Alicia Kennedy (aliciakennedy.news) and a magazine of food writing about culture, Tomato Tomato (tomatotomato.xyz).
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