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A weekly newsletter from the editors of Theory.

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Substack
PricingOnly free issuesPublishesWeekly
Issues12Foundeda year agoLast Issue38 hours ago
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Latest Issues

The Clothes in Your Closet Deserve More Love

We’ve all been there: the flight is days away, suitcases are still empty, and panic starts to set in. Suddenly, impulsive last-minute purchases feel inevitable, mandatory even. This time of year is primed more than ever for endless (more li...

38 hours ago
27
1

Fashion IS Art—Especially in This NYC Apartment

The Curated Closet is a monthly series where we invite you into the homes of some of Theory’s most stylish personnel—a tour de fashion, if you will. This is how they keep their spaces organized, inspired, and, of course, very chic.

    • *...
8 days ago
25
1

Where the Grass Is Greener

Spring has sprung in New York City—finally—and here at Theory, we are very ready.

It’s Earth Month, the city is alive, and we are celebrating springtime any way we can. Though famously known as a “concrete jungle,” NYC has no shortage of g...

a month ago
23

Why Are We So Obsessed With Corporate Core?

Let’s talk business. In the real world, working in the corporate sector can be far from glamorous—it’s all strategy meetings, budget reviews, and never-ending email threads. Yet, the fashion world is witnessing a fascinating irony. As we si...

2 months ago
38

Hands On With Chef Eric Ripert: An Excerpt From Theories Magazine

One part belief system, one part work ethic, chef Eric Ripert’s ethos comes down to an appreciation for the little things in life, and the artistry that makes each detail sing.


Words by Alicia Kennedy

Photography by Victoria Hely-H...

2 months ago
29

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  • The Editors of Theory

    An unfiltered weekly digest sharing our theories on the latest trends, guest edits, New York recommendations and reverie, and behind-the-scenes stories about the people who make Theory tick.

  • Alicia Kennedy

    Food and culture writer. Author of ON EATING (April 14, 2026) and NO MEAT REQUIRED (2023). Publishing From the Desk of Alicia Kennedy (aliciakennedy.news) and a magazine of food writing about culture, Tomato Tomato (tomatotomato.xyz).

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