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In Theory

The Editors of Theory

A weekly newsletter from the editors of Theory.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues6SubscribersRead theory.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Date Night Looks That Never Fail (or Ghost) You 

It’s a tale as old as time. Guy meets girl. Guy asks girl out. Girl says yes, but has nothing to wear. Suddenly, what starts as a matter of the heart quickly becomes a crucial decision-making process.

12 days ago
6
0

Where to Find Quiet Amid the City's Chaos

Happy first week of Fashion Month! Between a seemingly endless cold front, the Super Bowl, Valentine’s Day, the Winter Olympics, and the start of NYFW, there’s….a lot going on in February. This is the time of year calendars start to fill se...

17 days ago
6
0

How to Revamp + Refresh Your Wardrobe

The Curated Closet is a monthly series where we invite you into the homes of some of Theory’s most stylish personnel—a tour de fashion, if you will. This is how they keep their spaces organized, inspired, and, of course, very chic.

2 months ago
9
0

The Coat *Is* the Outfit

There is no moment that begs the question, What should I wear? more than the first week of January. Gone are the festive sparkles and satins of holiday parties and fall’s unbridled sweater weather joy. No, here in New York, this is the begi...

2 months ago
9
0

Authors

The writers behind this newsletter.

  • The Editors of Theory

    An unfiltered weekly digest sharing our theories on the latest trends, guest edits, New York recommendations and reverie, and behind-the-scenes stories about the people who make Theory tick.

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