
A weekly newsletter from the editors of Theory.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||

August is here. It’s arguably the quietest—if you can call it that—time in NYC, as locals spend weekends out East or travel abroad for longer vacations.
Not escaping the hustle and bustle? The good news: you might actually be able to book...
Itinerary: booked. Out of office message: scheduled. Summer means Team Theory is on the move.
From islands in the Mediterranean to the Bay Area, from the French Riviera to points along the East Coast, we’ve been all over the map. And we’re...
In the words of a Grammy award-winning lyricist from the early oughts, it’s getting hot in here. And by ‘here’, we mean New York City. These days, the concrete jungle has started to feel more like an actual jungle—increasingly damp and mise...
The heat has settled over New York City. It’s the kind of weather we were endlessly wishing for back in the long, dark, blizzard-y winter. And we love it... in small doses. Preferably on a beach, with a book—and a spritz—in hand, stifling s...
The Curated Closet is a monthly series where we invite you into the homes of some of Theory’s most stylish personnel—a tour de fashion, if you will. This is how they keep their spaces organized, inspired, and, of course, very chic.
Subscribers, engagement, traffic and sponsorship for In Theory.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
An unfiltered weekly digest sharing our theories on the latest trends, guest edits, New York recommendations and reverie, and behind-the-scenes stories about the people who make Theory tick.
Food and culture writer. Author of ON EATING (2026); NO MEAT REQUIRED (2023); DESDE MI ESCRITORIO (2023). Publishing From the Desk of Alicia Kennedy (aliciakennedy.news) and a magazine of food writing about culture, Tomato Tomato (tomatotomato.xyz).
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