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Your guide to the creator universe. By Jordan Schwarzenberger (Manager of The Sidemen, Forbes 30u30)

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Latest Issues

TV 2.0 is already here

Ok so a couple of things have happened this week.

Thing one:

Exit Strategy launched on Tuesday on the MoreSidemen channel. First episode dropped, did 1.7 million views in 24 hours, 90,000 likes, and is already outperforming 90% of the boy...

4 days ago
4

Cultural fluency is an asset money alone can't buy

Bentley has released a limited-edition Bentayga.

£330,000 each, only 25 will exist.

Hand-sprayed Light Tudor Grey paint applied over 60 hours per car. Saddle leather interior, tweed detailing, diamond-quilted surfaces, an alpine chalet mo...

7 days ago
5

The creator-as-channel era is peaking

Another MrBeast headline.

I know, I know.

But don’t read that and roll your eyes my friends, because what Jimmy Donaldson and Beast Industries CEO Jeffrey Housenbold just did is pretty significant.

During the week when NBC, Disney, Univi...

11 days ago
14

What success does to people

If you missed it - and you might have, the news cycle moves on quickly - James Charles, the beauty creator with somewhere north of 80 million followers and a famously turbulent career arc, posted a TikTok last week that he’s since deleted....

14 days ago
7
2

People are tired.

There’s a video store in Williamsburg, Brooklyn.

The kind your parents probably rented films from in 90s (or maybe you did!)

It’s called Night Owl Video, it’s 800 square feet, the slogan is “death to streamers / physical media forever”, a...

18 days ago
7
1

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  • Think Like a Creator

    Think Like a Creator

  • Jordan Schwarzenberger

    Breaking down the Business of Content. CEO of Arcade. Host of Think Like A Creator. Forbes 30u30. Keynote Speaker.

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