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Your guide to the creator universe. By Jordan Schwarzenberger (Manager of The Sidemen, Forbes 30u30)

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Latest Issues

The bet to make if you still want to be a creator in 10 years

Longevity.

Or more specifically, it’s the fear of the fall-off.

Anybody who’s been creating content for any length of time knows what I mean.

You can’t quite point to a specific moment when it started. You just know it’s started, and you...

7 days ago
6

Banning YouTube feels like banning books because magazines are bad

The news of the week is that the UK has officially banned social media for under 16s, to be introduced early 2027.

I’m brining it up today because:

  1. this is a topic I’ve written about on this newsletter before, when the ban was being...
14 days ago
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My POV on the biggest creator-agency acquisition of the year

Accenture is the largest consulting firm on the planet, with a marketing services division called Accenture Song that they’ve built - mostly through aggressive M&A - into one of the biggest marketing operators in the world.

And they’ve jus...

20 days ago
5

How to build a career as a creator

I want to do something slightly different with the newsletter this week because I’ve started a small project and I want to bring you in on it from the beginning rather than tell you about it after the fact.

For a while now I’ve been turnin...

24 days ago
10

Has a new class of creator-economy capital now arrived?

Hey!

Hope you’ve had a great week.

Another day, another one of my POVs on the creator economy.

Today, I want to talk about Gary Lineker - one of the most recognisable broadcaster in British sport.

Gary has launched a venture capital fun...

a month ago
8
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  • Think Like a Creator

    Think Like a Creator

  • Jordan Schwarzenberger

    Breaking down the Business of Content. CEO of Arcade. Host of Think Like A Creator. Forbes 30u30. Keynote Speaker.

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