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Your guide to the creator universe. By Jordan Schwarzenberger (Manager of The Sidemen, Forbes 30u30)

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Latest Issues

Has a new class of creator-economy capital now arrived?

Hey!

Hope you’ve had a great week.

Another day, another one of my POVs on the creator economy.

Today, I want to talk about Gary Lineker - one of the most recognisable broadcaster in British sport.

Gary has launched a venture capital fun...

7 days ago
1

What is the cost of never being bored?

Ian McEwan (the novelist, who is now in his seventies and has written more original work than most living writers) gave an interview to The Times the other week in which he said, more or less, that the phone has killed originality.

That th...

10 days ago
12
2

The A24 of the creator economy

There's a guy called Wesley Wang.

He’s a film creator who, a couple of years ago, couldn’t get any entertainment executives in LA to take a meeting about his short film.

So instead, he did what any creative would do in 2026… he uploaded i...

14 days ago
6

The most viral history influencer on the internet isn't real

I hope you all had a LOVELY long weekend and survived this stunning heatwave we’ve been having (in the UK). I think I lost about a kilo just walking to the shop this morning lol.

Anyway.

Right now, there’s a TikTok/Instagram/YT account c...

17 days ago
8

TV 2.0 is already here

Ok so a couple of things have happened this week.

Thing one:

Exit Strategy launched on Tuesday on the MoreSidemen channel. First episode dropped, did 1.7 million views in 24 hours, 90,000 likes, and is already outperforming 90% of the boy...

22 days ago
8

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  • Think Like a Creator

    Think Like a Creator

  • Jordan Schwarzenberger

    Breaking down the Business of Content. CEO of Arcade. Host of Think Like A Creator. Forbes 30u30. Keynote Speaker.

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