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This Must Be Pop

Sa'iyda Shabazz

Deep dives and reflections on 90s/00s era pop culture through the eyes of someone who wishes she was still there.

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Substack
PricingOnly free issuesPublishesWeekly
Issues44Founded4 years agoLast Issue4 months ago
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Latest Issues

Spike Lee's 'Malcolm X' is a Sweeping Epic With a Personal Connection

*Note, this newsletter might get cut off if you’re reading via email. If you have trouble reading, let me know, and I can email you a PDF file!

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Murphy Brown, the Fight Over Family Values, and How It’s Weirdly Still Relevant Today

I recently discovered a mini docuseries on HBO Max called TV On The Edge.1 It focuses on episodes of TV that changed the cultural landscape. The first episode discussed is one I remember watching as a kid, but at the time I had no idea of t...

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Reflecting on Lindsay Lohan's Underrated First Single

Lindsay turning the camera onto the audience in the “Rumors” music video

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Petty Patti, Envy Isn't Your Color...

yes, these images were intentional

If you’ve known me for a long time, you know that between the ages of 7 and 23, I wanted to be an actor. I did children’s theatre in elementary school, went to an arts magnet middle school, a performing a...

a year ago
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  • Sa'iyda Shabazz

    I'm a millennial fast approaching 40 who really thinks that pop culture peaked in 2004

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