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This Week in Sustainability

Brightest, Bridget Hess, Nina

Weekly stories, insights, and trends in environmental sustainability, climate change, business climate resilience, modern brand-building, and ESG.

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Substack
PricingOnly free issuesPublishesWeekly
Issues180Founded6 years agoLast Issue3 days ago
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Latest Issues

The End of "Eco-Friendly": Inside the EU’s Empowering Consumers Directive

Whether it be walking through the aisles of any supermarket or browsing the pages of an online retailer, consumers are bombarded with descriptions about the “greenness” of a product.

Green. Eco-friendly. Climate-neutral. Eco. Sustainable....

3 days ago

AORA, the First Plastic-Free Beauty Brand Sold at Sephora

The first plastic free beauty brand has arrived at Sephora. And people are loving it.

Nina Benoit recently had the chance to sit down with Nour Tayara, co-founder and CEO of AORA México, to discuss Nour’s path to founding the first company...

10 days ago
2

Brightest’s Takeaways from New York Climate Week 2026

New York Climate Week is where much of the sustainability world gathers once a year. Everyone shows up, compares notes, and you can feel where things stand. That makes it a useful read on the mood of the field.

Last year, the room was tens...

17 days ago
2

Good News in Sustainability

If you need a reminder that real progress is unfolding everywhere, you’re in the right place. Beyond the noise of the daily news cycle, a quiet revolution of practical, positive climate solutions is taking root. This week, we’re turning the...

24 days ago
1

What Is AI’s True Environmental Cost?

AI enthusiasm is going through the roof. When you look around, it feels like there is a push for AI integration into nearly every aspect of the workplace, from HR to finance to customer support to sustainability work.

At the same time, AI...

a month ago
3
2

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  • Brightest

    We design smart tools for a more sustainable world

  • Bridget Hess
  • Nina

    Passionate about sustainability and AI. I write articles to inform readers about key sustainability trends and knowledge. Book “How Green is AI?” coming up, stay tuned \ud83d\udcd6

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