Thomas’s Substack
Thomas MarzanoMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | 9 months ago | Last Issue | 2 months ago |
| Active | |||||
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thomasmarzano.substack.comLatest Issues
Agentic Branding and the Legible-Lovable Law
In November, I published the manifesto 'Brand Constitutions: The Legible-Lovable Standard for Building Equity in an Agentic Economy'. Not as a provocation. As an observation.
I felt at the time the AI conversation in branding was aimed at...
The agency panic is a symptom. Intent is the shift.
Over the last couple of weeks, I’ve heard the same sentence repeated in different rooms, marketers, digital teams, brand people, platform folks:
“We never want AI agents to make decisions for us.”
It usually comes paired with a second anx...
S.P.Q.R. Underfoot
It was August 2025. Rome was already at 37°C before the day had properly begun.
I had been walking through the market in Trastevere for about an hour. Heat rising off cobblestones. Voices folding into each other. The city doing what it alw...
Co-Producing With My Younger Self: An AI Music Experiment
I’ve carried unfinished songs with me for decades. They weren’t nostalgia pieces, they were loose threads. Sketches I wrote as a teenager when I had nothing but a four-track recorder, a few guitars, sampler, synths and a head full of noise....
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Authors
The writers behind this newsletter.
I’m a lifelong curious creative exploring brand as an operating system. I publish live experiments in brand, design, and music to show how AI reshapes culture, trust, and growth.
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