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Thoughts of a Strategist

Milena Toro

Where creative thinking meets strategic thinking. Each issue unpacks what’s shaping branding, marketing, and storytelling today.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues33Founded3 years agoLast Issue4 months ago
Active

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Latest Issues

Joe Jonas IS a Community Manager and No One Can Convince Me Otherwise

I grew up on the Jonas Brothers.
The year 3000. I mean, 2000.

Burnin’ Up.
Lovebug.
S.O.S.
All of it.

Thoughts of a Strategist is a reader-supported publication. To receive new posts and support my work, consider becoming a free or...

4 months ago
9
2

I Built a Resource Library for Creatives That Want to Expand Their Minds

Hey creatives,

If you’ve been here for a while, you know Thoughts of a Strategist started as a place to share the things I was learning in real time — strategy hits, creative gems, and honest notes about navigating this industry.

But some...

6 months ago
410
29

The Joy Framework: Rediscovering the Things You Used to Love

💡 TLDR: Fun fact: In high school and college, I took cooking classes — and somewhere along the way, I lost the joy that once came so naturally with it. The personal story and framework to follow is about me finding my way back.


The...

7 months ago
6

Tracee Ellis Ross, Pattern Beauty, and the Art of Humanizing a Brand

A few nights ago, I sat down to watch Tracee Ellis Ross’ new Roku show, Solo Traveling. On the surface, it’s a city-hopping travel series with subtle promotion for her haircare brand, Pattern Beauty.

But what made it stand out is that it d...

9 months ago
9
3

I Interview My Therapists, And Here's Why You Should Too

Hi Creatives,

We’re living in hard times. There’s an endless news cycle, layoffs seem to be the new business norm, prices are skyrocketing. Every day seems to bring a new anxiety to carry, and if you’re a creative, I know for a fact that t...

9 months ago
2

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  • Milena Toro

    Two substacks: One for the marketer in me, the other for the foodie in me.

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