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Thoughts of a Strategist

Milena Toro

Where creative thinking meets strategic thinking. Each issue unpacks what’s shaping branding, marketing, and storytelling today.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues31SubscribersRead thoughtsofastrategist.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Joy Framework: Rediscovering the Things You Used to Love

💡 TLDR: Fun fact: In high school and college, I took cooking classes — and somewhere along the way, I lost the joy that once came so naturally with it. The personal story and framework to follow is about me finding my way back.

2 months ago
1
0

Tracee Ellis Ross, Pattern Beauty, and the Art of Humanizing a Brand

A few nights ago, I sat down to watch Tracee Ellis Ross’ new Roku show, Solo Traveling. On the surface, it’s a city-hopping travel series with subtle promotion for her haircare brand, Pattern Beauty.

3 months ago
8
3

Culture > Clout: Identity Is a Brand’s Most Underrated Strategy

Today, every brand wants to be “in culture.”

4 months ago
7
0

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Authors

The writers behind this newsletter.

  • Milena Toro

    \ud83e\udde0 Marketing mind, strategist soul \ud83d\udcd3 Dropping brand insights & POVs \ud83c\udf00 Advice for the next wave of thinkers \ud83d\udc8c [email protected]

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