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Artwork for The Gray Market

The Gray Market

Tim Schneider

Mapping the forces shaping the business of contemporary art, from inside and out.

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Substack
PricingFreemiumPublishesTwice weekly
Issues151Founded2 years agoLast Issue6 days ago
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Artwork for The Gray Market

Latest Issues

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How is AI being used by the art business? TGM Investigates!

Launching a new monthly series of extra-deep, design-forward reports with a dive into algorithmic infiltration

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The quiet terror lurking behind spring’s auction excitement

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  • Tim Schneider

    Thoughts on the changing business of contemporary art, from inside and out

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